5 Places On Your Law Firm Website To Add 'Calls To Action'

Jeff Berman
June 8, 2011

If you have a law firm website you are using to drive in new leads and revenue, it's important to make sure you are maximizing conversion on the site.  In other words, you need your visitors to call, email, request a free guide download, etc.  The best way to do this is to make sure that you are effectively using 'calls to action' on your site.

What follows are 5 places on your website you should try using a call to action.

1. On The Top Of Your Sidebar

This is one that seems obvious yet is often missing on law firm websites and blogs.  People will enter your site on many different pages.  If they find you through a long tail search result or via a link from a blog, they are most likely going to land on an interior page, not your homepage.  This is why having a call to action at the top of your sidebar is a good idea.  You want to make it very easy for an individual to contact you no matter how they enter your site.

Additionally, it's a good idea to have the call to action or contact form as the very first thing on your sidebar.  The further down the page it slides, the conversion of the call to action will be effected.

2. After A Post or Article

It's a good idea to try a call to action at the end of a blog post or article.  However, don't assume that just inserting "If you have been injured as the result of an accident call us at....." is the best call to action at the end of the article.  Offer a free guide download relevant to the article or perhaps offer the ability to subscribe to your blog like they do over at the Crime In The Suites blog:

crime-in-the-suites.JPG

The advantage of using a call to action in this space is that the visitor has just finished reading your entire article so obviously there is a higher level of interest once they reach the end as opposed to a casual browser to the site.  

Additionally, the call to action is directly in line as they read so they aren't as likely to "miss it" due to banner blindness.  I'd also recommend mixing it up to see if using a call to action with simple text or a graphic like Crime In The Suites uses is more effective.

3. On Your Attorney Profile Page

I'll bet if you dig into your analytics you'd find that a lot of visitors check out your attorney profile page before making a decision on contacting you.  With that in mind, why not use this as an opportunity to capture a visitor's attention?

4. Using A Lightbox Pop-Up

This one is a little more controversial because a lot of people think it's quite annoying. I'd say that this can be quite effective, but it really depends on your audience.  People serving higher-end clientele should probably avoid this type of call to action.  However, for more volume based law firms dealing directly with consumers, this is a good technique to try out.

The lightbox pop-up could include a request to join a newsletter, a free consultation offer, a live chat, etc.

5. Your Website Footer

While not everyone makes it down the end of your page, when it does happen usually they are checking your site out more closesly.  This is why including a call to action in the footer of your website is a good idea. 

Jeff Berman
Jeff Berman, is co-founder of AttorneySync. "Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
Subscribe
Notify of
guest
1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Jean Wilson
13 years ago

Yeah that's true subscribers will easily notice the hotline written above actually you can place it anywhere as long as it is visible.

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

April 25, 2025
Do Confidentiality Rules of Professional Conduct Prohibit Use of Google's Local Services Ads?

On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]

Read More
March 13, 2025
Lawyerist + Lunch Hour Legal Marketing Collaboration

Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]

Read More
March 11, 2025
ChatGPT Legal Services Consumer Journeys and Marketing Attribution

As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]

Read More
March 10, 2025
Law Firm Brand Amplifies All Marketing

When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]

Read More
March 6, 2025
Artificial Intelligence Overviews (AIO) in Legal SEO

According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]

Read More
February 27, 2025
You Can’t Hire for Law Firm SEO If You Don’t Understand It

I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]

Read More
February 26, 2025
Law Firm SEO Success Isn't What You Think It Is

If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 […]

Read More
February 15, 2025
What "Meh, Links" Means

Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]

Read More
February 11, 2025
Law Firm Community Leadership: Do Well by Doing Good

When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around your community? Need an example? Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary's Pit BBQ. These efforts aren't about marketing. They're about supporting a […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
Testimonials on this site are from examples of real client results. The results you see are not typical. They do not guarantee similar results. Individual results may vary based on a variety of factors. Your results may vary.
envelope
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram