Animoto: An Inexpensive Way To Create Professional Looking Videos For The Web

Jeff Berman
March 24, 2011

I created the video above using Animoto, a service I recommend and discuss below.

The Difficulty In Creating Online Video

Incorporating online video into your law firm's web marketing strategy is a great way to connect with potential clients. Videos can be a very effective part of a good web marketing strategy. However, it is often expensive, time consuming, and difficult to create professional looking videos. The barriers to create a video, that you are actually comfortable putting on the face of your marketing, causes many law firms to avoid producing videos entirely.

To be honest with you, we face the same hurdles here at AttorneySync. In the past, we have produced short, educational videos utilizing screen capture services such as Jing(free service) and Camtasia (paid software). Recently, we have been searching for an alternative way to create professional looking videos that wouldn't break the bank. Specifically, we wanted to create a video for our homepage that quickly described the types of services AttorneySync performs. However, we didn't want to spend thousands or even hundreds of dollars to do it.

Introducing Animoto

Animoto is an engine that takes photos, video clips, music, audio, and text and mashes them into a very professional looking compilation. In their own words:

Animoto automatically produces beautifully orchestrated, completely unique video pieces from your photos, video clips, and music.

The thing I like most about Animoto is the simplicity. It is extremely easy to use even for those of you that are not technically inclined.

The Process

When you first visit Animoto, you are able to create free videos, up to 30 seconds in length, that you can use for non-commercial purposes. This is a great way to test out how the service works and see the results before committing to any type of a paid package. If you do decide you want to use the service for your business, there is a subscription option for $39 a month which gives you access to create an unlimited amount of videos, use licensed music, a call to action button after the video ends, commercial license, HD quality video, and exclusive video styles not available with the free version.

The first step in the process is to select a video style you want to use. This will determine the look and feel of your video.

Next you will upload photos, screen shots, video clips (which are limited to 10 seconds in length to keep the flow of the video), and any text you want to appear. Once uploaded, you can easily sort the various components in whatever order you choose simply by dragging and dropping each selection.

The next step is choosing the music you would like to accompany the video. With the paid version, you can choose from a large catalog of licensed music or use your own audio files. The cool aspect with the music is that Animoto actually builds your videos around the tempo of the music you choose.

In the last step, you review the selections you made and choose a destination url and call to action to appear after your video (assuming you are using the paid version). After that, the video is rendered and you are sent an email upon completion to view your new video. From there you can share the video, embed it into your website or blog, etc.

I found the software simple and easy to use and actually had a good time with it. While not every style of video will fit into the mold of what Animoto offers (ie: if you want to do longer screen captures or interviews) it is absolutely a tool to use in your arsenal for creating professional looking videos.

youtube guide

Free Guide: How To Get Your Law Firm Videos Found In YouTube

Want to learn how to get your law firm videos in front of more potential clients?

Download AttorneySync’s Free Guide On Getting Your Law Firm Videos Found On YouTube.

Jeff Berman
Jeff Berman, is co-founder of AttorneySync. "Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
Notify of
Inline Feedbacks
View all comments

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram