In working with attorneys in developing their web strategies, there can be many challenges. Bridging the general search marketing knowledge gap, encouraging time for content development, and helping them understand the specific strategies that will make the most sense for them. However, there is very little more frustrating than working with a website that requires the divine intervention of a third party webmaster for simple updates to page titles and other on-page optimizations.
Maybe I’ve just hit an unlucky streak, but this issue has been surfacing a lot recently. Now don’t get me wrong, there are some third-party site admins that are diligent about updating page titles. However, in my experience, the overwhelming majority have been at the best slow and at the worst completely unresponsive.
If you’re preparing to launch a new law firm website or legal blog, please take the time to do the research. I know it’s confusing. I know you don’t have the time. Unfortunately, if you don’t take the necessary time to understand the major issues surrounding web strategy, you’re more than likely to get burned.
Ask these questions:
- Do I own the site?
- Do I own the content management system?
- What is the process for making updates?
- Can I make updates to page titles?
- Can I add content on my own?
- What happens if I terminate service?
- On what platform will my website or blog be built?
- Will permalinks reflect page titles?
- Will I be able to add widgets?
- Can I add an author byline?
- How long will it take from design to launch?
- What text editor does the platform use?
One of the best ways to make sure that you’re getting the right product and service for your needs to retain an experienced web strategist to assist you from the very beginning. These consultants can help you make informed decisions as to what web products and services will most efficiently and effectively help you meet your goals.
Finally, be sure to consult with a web strategist that is familiar with the unique considerations surrounding legal marketing. Legal websites and blogs are likely to be subject to your state’s rules of professional conduct. Failing to consider the ethical implications related to your web presence can be a costly mistake.