In working with attorneys in developing their web strategies, there can be many challenges. Bridging the general search marketing knowledge gap, encouraging time for content development, and helping them understand the specific strategies that will make the most sense for them. However, there is very little more frustrating than working with a website that requires the divine intervention of a third party webmaster for simple updates to page titles and other on-page optimizations.
Maybe I've just hit an unlucky streak, but this issue has been surfacing a lot recently. Now don't get me wrong, there are some third-party site admins that are diligent about updating page titles. However, in my experience, the overwhelming majority have been at the best slow and at the worst completely unresponsive.
If you're preparing to launch a new law firm website or legal blog, please take the time to do the research. I know it's confusing. I know you don't have the time. Unfortunately, if you don't take the necessary time to understand the major issues surrounding web strategy, you're more than likely to get burned.
Ask these questions:
One of the best ways to make sure that you're getting the right product and service for your needs to retain an experienced web strategist to assist you from the very beginning. These consultants can help you make informed decisions as to what web products and services will most efficiently and effectively help you meet your goals.
Finally, be sure to consult with a web strategist that is familiar with the unique considerations surrounding legal marketing. Legal websites and blogs are likely to be subject to your state's rules of professional conduct. Failing to consider the ethical implications related to your web presence can be a costly mistake.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]