In working with attorneys in developing their web strategies, there can be many challenges. Bridging the general search marketing knowledge gap, encouraging time for content development, and helping them understand the specific strategies that will make the most sense for them. However, there is very little more frustrating than working with a website that requires the divine intervention of a third party webmaster for simple updates to page titles and other on-page optimizations.
Maybe I've just hit an unlucky streak, but this issue has been surfacing a lot recently. Now don't get me wrong, there are some third-party site admins that are diligent about updating page titles. However, in my experience, the overwhelming majority have been at the best slow and at the worst completely unresponsive.
If you're preparing to launch a new law firm website or legal blog, please take the time to do the research. I know it's confusing. I know you don't have the time. Unfortunately, if you don't take the necessary time to understand the major issues surrounding web strategy, you're more than likely to get burned.
Ask these questions:
One of the best ways to make sure that you're getting the right product and service for your needs to retain an experienced web strategist to assist you from the very beginning. These consultants can help you make informed decisions as to what web products and services will most efficiently and effectively help you meet your goals.
Finally, be sure to consult with a web strategist that is familiar with the unique considerations surrounding legal marketing. Legal websites and blogs are likely to be subject to your state's rules of professional conduct. Failing to consider the ethical implications related to your web presence can be a costly mistake.
Many years ago, when AttorneySync started working with lawyers on intake, something I hadn't (but should have) considered was that many law firms weren't great at delivering exceptional service to potential clients during that crucial first call. Even firms with great reputations for delivering exceptional ๐ข๐จ๐ง๐๐ข๐ ๐๐ฆwould lose potential clients because of their poor ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐ on […]
If you own or market a personal injury law firm, this question should guide every marketing decision you make. Ideally, it's based on actual data. How have your past clients found you? What do you know about their journeys? Unfortunately, many law firms don't do a great job at collecting this data. If you don't […]
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I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
