Getting your law firm seen in local search results is becoming more and more important. Nearly forty percent of all search requests carried out each month have some type of local intent (ie: city or state, zip code, town, and so forth.). There are particular techniques and variables that are influential in helping your law practice website perform nicely for local queries.
1. Categorize Your Law Firm Accurately
Picking the right categories for your firm in local listings is very important. A lot of law firms do not devote sufficient time considering which category labels to use. They write off this as an insignificant step. When your potential clients are not learning about a particular law firm by name, they will first look for law firms by category. If you don't associate your firm with the category they’re looking for, you won’t be found.
2. The Importance of Hyperlinks and Citiations
Links From Similar Sites: Hyperlinks are the currency of the internet. A link to your site is like a vote for your website in the eyes of the search engines. All things being equal, a law firm website that has additional backlinks from local and pertinent websites will acquire more presence in local search results.
Citations: Citations are references to your law practice name, address, and phone number on different sites. These references do not have to have a link to your website. An example of a citation might be an online law directory where your law firm is shown, but not linked to. An additional example might be a local yellow pages web site.
3. The Listed Title Of Your Practice
Your firm title (ie: the name of your firm) is a particularly important factor for ranking well in the local search engines. You want your title to be consistent throughout the listings in addition to having it contain pertinent keywords to your law firm's practice. Having uniformity helps your firm create confidence in the eyes of search engines. Incorporating pertinent words and phrases in your title helps your law firm get better placement when individuals conduct queries. For example, The Law Offices of Joe Smith, based in Chicago, could create a title called Law Offices of Joe Smith | Chicago Tax Attorney. Just keep it consistent and simple. Do not attempt to squeeze too many keywords into your title.
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
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I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
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Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around your community? Need an example? Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary's Pit BBQ. These efforts aren't about marketing. They're about supporting a […]
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