Whether you are running Facebook ads, or just need content inspiration, the Facebook Ad Library tool is a really useful way to see what your competition is up to.
The Ad Library lets you see active ads across all Facebook apps and services. You can also filter by both active and inactive ads relating to social issues, elections or politics, including spend, reach and funding entities for as far back as seven years.
To perform competitive Facebook Ads intelligence, you simply enter your competitor's name in the search box:
By clicking into See Ad Details, you can view more detailed information about the ad including additional assets and content (i.e. links and text).
Unfortunately, you can't get performance metrics. So, you can't see which ads are earning the most engagement, clicks, and conversions (but that would take all the fun out of it). But it is a great way to find inspiration.
I would also encourage you to perform ad intelligence beyond your direct competitors, as well as, on businesses outside of legal. While it's useful to see what competitors are up to, the available inventory for your direct local competition might be limited. Be sure to "spy" on the larger law firm players, other professional services firms (i.e. doctors, accountants, therapists, etc) and even direct to consumer advertisers that tend to focus on lead generation. Oftentimes, the creativity outside of legal can provide a huge competitive advantage in an uninspired competitive environment.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]