Facebook Professional Services for Law Firms

Gyi Tsakalakis
December 15, 2015

Search Engine Land recently reported about a new Facebook Professional Services area:

Visitors to Professional Services are presented first with a page that has their current location preselected. Searches can be made within that area by typing into a dialog box that serves up business categories like plumbers, dentists, photographers, beauty salons, pharmacies, pizza places and so on.

This area should not be confused with Facebook Places.

Included in their business categories are:

Professional Services   Find Service You need   Facebook

According to Search Engine Land:

Search results are displayed in a way that takes Facebook’s five-star rating system into account, but results aren’t strictly ranked by how many stars a business averages.

Here's example law practice search I performed while logged in from my desk in Chicago:

Law Practices in Chicago  Illinois   Facebook

Here's the same search while logged out:

Law Practices in Chicago  Illinois   Facebook 2

As you can see, the results are different. As Search Engine Land hypothesizes, it appears that the results are based, at least in part, on Facebook connections. If true, this wouldn't be terribly surprising.

Being local search types, we've long advocated Facebook business pages for law firms. After all, they're highly visible in search results and usually display rich review snippets (i.e. those little stars in search results). They can also a very effective way to create, nurture and solidify professional relationships. For example, your firm's Facebook Page might be a good place to get your firm's staff involved in client development.

As we regularly discuss here, while the ways in which people find and hire lawyers is somewhat the same as it has always been, the means by which they engage in this process has undergone dramatic change.

People continue to search for lawyers by turning to people they know and trust. It should come as little surprise that many people are turning to Facebook to connect with these people. Seeing positive reviews and mutual connections with law firms, family and friends on Facebook provides powerful validation.

If Facebook Professional Services becomes a go-to source for business look-ups, it may become a much higher priority for small business owners. In my experience, searching for businesses on Google and Yelp tend to turn-up reviews from people with whom I am only loosely connected. On Facebook, at least on a few preliminary searches, the connections appear much stronger (i.e. family, close friends, colleagues, etc).

Linda Buquet has opened a discussion on Facebook Professional Services over at the Local Search Forum. I anticipate there will be some interesting insights over there.

Feel free to share your thoughts and experiences below. What impact do you think Facebook Professional Services is likely to have?

Gyi Tsakalakis
Co-Founder of AttorneySync
Notify of
Inline Feedbacks
View all comments

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram