I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and happiness. In the article, Timothy So writes:
To further elaborate on why the riches are not equivalent to happiness, I adopt the approach used by Daniel Kahneman, winner of the Nobel Prize in Economics, of looking at happiness as moment-to-moment experience instead of general well-being or flourishing. When we break down happiness into moment-to-moment experience, riches do not necessarily make people happier.
Ed Diener and others argue that happiness is not having what you want, but wanting what you have. Psychologist Jeff Larsen and Amie McKibban ran experiments to test this concept. People who had more of what they wanted tended to be happier than those who had less, but this effect was mediated by appreciation and gratitude. Simply possessing something is not the key. Happiness comes from appreciating what you have.
Seems to me that happiness is an appreciation of the journey we take as opposed to simply the end result. I believe that finding happiness in your marketing is a key to having success with it.
Too many lawyers are looking for the marketing magic bullet. The one marketing campaign or strategy that will solve all the problems of finding a new client. In essence, they want to win the equivalent of the marketing lottery. The myth is that a) this even exists and b) this will actually bring long-term success to the firm.
True, long-term, successful marketing comes from years of hard work building a reputation, developing relationships, trying new marketing avenues, successfully networking, generating referrals, successfully handing cases and clients, etc. A firm that has had success in marketing over time has done so because they found happiness and satisfaction in the journey they took discovering what worked for them. In fact, they might have actually enjoyed aspects of their marketing and relationship building! If they hated every minute of it they never would have broken through to find what works. Stop searching for the magic marketing bullet and get involved in marketing activities you can find satisfaction in.
Photo by emdot
Here's a recent Google SERP for "𝘄𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗿 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗶𝗻 𝗽𝗵𝗶𝗹𝗮𝗱𝗲𝗹𝗽𝗵𝗶𝗮." Ads? ❌LSAs? ❌Local Pack? ❌Links? ❌ 🔷 AI Overview? ✅ 6 firms listed. Only one tiny 🔗. Click the 𝗦𝗵𝗼𝘄 𝗺𝗼𝗿𝗲 button? 𝗬𝗼𝘂 𝗴𝗲𝘁: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
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I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
