Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader:
Cordell Parvin - Marketing 101: Brand Yourself Like a President: "I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama and Sarah Palin are two striking examples. Neither was well known just three short years ago. Since then, they both have revolutionized branding and marketing. So, even if you don't like the President or former Alaska Governor, there is plenty you can learn."
Barry Schwartz- Twitter Search Queries Up 33%, 24 Billion Searches Per Month: "VentureBeat reports Twitter’s co-founder, Biz Stone saying that Twitter’s search volume is up 33%. That is 800 million queries a day or 24 billion search queries per month, up from 19 billion as reported in April. 24 billion is a huge number, it is larger than Yahoo and Bing, almost as large as them together. It is only 27% of the search queries Google sees, but again, it is huge."
Chuck Newton- Top 10 Law School Websites: "Roger Skalbeck, the associate law librarian at Georgetown University Law Center did a detail analysis of each of the home pages of America's law schools and ranked the law school according to who has the best website."
Kevin O'Keefe- Relationships: "You need to have on your team the people who know the value of relationships and know how to develop friends in business. You then need to retain as many of those people as possible."
Jeremy Bencken- Reports of the Death of Guest Blogging for Link Building are an Exaggeration: "So what are the keys to successful, legitimate guest blogging? Here are three questions to ask yourself to help you maximize the effect of your next guest blogging campaign."
Dr. Pete- 7 Types of SEO Evidence: "Any type of evidence, including controlled experimentation, has limits. In a field like SEO, where the Google algorithm is constantly changing, relying too much on any one type of evidence can either stall progress or lead us to bad conclusions (or, in some cases, both)."
Ashby Jones- Who Needs Law School? One Man Tries Different Route to Bar Exam: "Clarence K. Carter is a former Indiana prisoner and aspiring lawyer who wants to become a lawyer without going to law school, which is required by Indiana law. So Carter is doing what you might imagine: he’s suing Indiana, claiming the law requiring law-school graduation is unconstitutional."
Rachel Andersen- BP Reputation Management FAIL: "Really? First of all, BP is the last thing on my mind when I’m watching Lady Gaga in all her creepiness. Second, (and I’m kicking myself for not taking a screen shot) the other ad messaging that I saw was “Friend BP on YouTube”. What? BP wants to be my FRIEND right now? Talk about poor timing."
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
