Weekly Reader Fodder

Jeff Berman
July 8, 2010

Seems like everyone else has a "round-up". So here's what recently caught my eye in my Reader:

Cordell Parvin - Marketing 101: Brand Yourself Like a President: "I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama and Sarah Palin are two striking examples. Neither was well known just three short years ago. Since then, they both have revolutionized branding and marketing. So, even if you don't like the President or former Alaska Governor, there is plenty you can learn."

Barry Schwartz- Twitter Search Queries Up 33%, 24 Billion Searches Per Month:  "VentureBeat reports Twitter’s co-founder, Biz Stone saying that Twitter’s search volume is up 33%. That is 800 million queries a day or 24 billion search queries per month, up from 19 billion as reported in April. 24 billion is a huge number, it is larger than Yahoo and Bing, almost as large as them together. It is only 27% of the search queries Google sees, but again, it is huge."

Chuck Newton- Top 10 Law School Websites: "Roger Skalbeck, the associate law librarian at Georgetown University Law Center did a detail analysis of each of the home pages of America's law schools and ranked the law school according to who has the best website."

Kevin O'Keefe- Relationships: "You need to have on your team the people who know the value of relationships and know how to develop friends in business. You then need to retain as many of those people as possible."

Jeremy Bencken- Reports of the Death of Guest Blogging for Link Building are an Exaggeration: "So what are the keys to successful, legitimate guest blogging? Here are three questions to ask yourself to help you maximize the effect of your next guest blogging campaign."

Dr. Pete- 7 Types of SEO Evidence: "Any type of evidence, including controlled experimentation, has limits. In a field like SEO, where the Google algorithm is constantly changing, relying too much on any one type of evidence can either stall progress or lead us to bad conclusions (or, in some cases, both)."

Ashby Jones- Who Needs Law School? One Man Tries Different Route to Bar Exam: "Clarence K. Carter is a former Indiana prisoner and aspiring lawyer who wants to become a lawyer without going to law school, which is required by Indiana law. So Carter is doing what you might imagine: he’s suing Indiana, claiming the law requiring law-school graduation is unconstitutional."

Rachel Andersen- BP Reputation Management FAIL: "Really? First of all, BP is the last thing on my mind when I’m watching Lady Gaga in all her creepiness. Second, (and I’m kicking myself for not taking a screen shot) the other ad messaging that I saw was “Friend BP on YouTube”. What? BP wants to be my FRIEND right now? Talk about poor timing."

Jeff Berman
Jeff Berman, is co-founder of AttorneySync. "Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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