I spoke with a firm recently that said they were getting an average of about 13,000 unique visitors a month to their legal website. Out of those 13,000 unique visitors, roughly 15-20 leads were generated for the firm. This means that they are converting about 0.15% of their website visitors into leads.
Houston.......we have a problem.
All too often, I speak with firms that are focused exclusively on one aspect of their website performance instead of taking a look at the big picture. Each link in the chain of your website's performance is important. However, understanding how the links of the chain connect with one another is vital to make sure your website is going to generate revenue for the firm. Consider the following:
All of these components are important, but the key is understanding the relationship these different elements have with one another. Too many marketing companies promise top rankings without explaining how that is going to produce more traffic. As is the case with the firm above, a ton of unique visitors to your site means very little if it doesn't increase the phone calls to the firm.
Make sure you understand not only how all the components of your web marketing strategy are performing, but also how they are working together to drive more revenue to your firm.
Photo by Burning Image
 |
Free Guide: Getting Your Law Firm Found On GoogleDo You Want To Know How To Get Potential Clients To Find Your Law Firm On Google? Download AttorneySync's Free Guide On Getting Your Law Firm Found On Google. |
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But here’s the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: • PPC Ads • SEO Rankings • Lead Generation Very few want to talk: • Brand • Trust & Recognition • Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
When you think of "marketing," what's the first thing that comes to mind? Ads? SEO? Social Media? What about: Helping others?Taking the lead? Rallying around your community? Need an example? Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary's Pit BBQ. These efforts aren't about marketing. They're about supporting a […]
The Beauty of Small Law Firms: Why "Small Is Beautiful" in Legal Practice As you may (or may not) have seen on LinkedIn, 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗻𝗴 𝗼𝗻 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗳𝗶𝗿𝗺𝘀. 𝗠𝗮𝗻𝘆 𝗹𝗲𝘀𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝗼𝗻𝗲𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲 𝗮𝗿𝗼𝘂𝗻𝗱. I recently received an email from a real practicing lawyer requesting the following: "Somebody on Linkedin […]
[...] analysis, should be performed in an open, more creative mode. You need to be able to connect the dots with your marketing. You need to be able to understand how the various components of your [...]