54 Reasons You Might Need a New Law Firm Website

Gyi Tsakalakis
January 26, 2016

You might need a new law firm website if:

  1. A relative built your website as a favor.
  2. Music plays (especially if it's .midi, this is real).
  3. A tiny digital version of you walks onto the page and begins talking.
  4. Your pages have pictures of gavels, flags and law books.
  5. You use flash.
  6. You use Joomla.
  7. You have to pinch and swipe on your iPhone to read your pages.
  8. The title of your homepage is Home.
  9. You don't own the domain, content and content management system.
  10. You have to call someone to update it.
  11. Your pages don't load in about one second.
  12. Your web marketing vendor makes you link to them.
  13. It's not as easy to read on a smartphone as it is on a desktop.
  14. Your posts are authored by "admin."
  15. You're spending hundreds of dollars a month for a proprietary content management system.
  16. You've been building your website for years.
  17. Your pages lack structured data.
  18. Your pages are littered with badges.
  19. Your pages lack your contact information.
  20. You don't regular receive positive feedback about it.
  21. Your domain contains hyphens.
  22. Your domain isn't easy to remember.
  23. Your pages have content that exists on other sites.
  24. Your website looks like other websites.
  25. Nobody is visiting it.
  26. Nobody is interacting with it.
  27. Your pages uses language that your potential clients wouldn't use or understand.
  28. Your biographical information pages are long, arrogant and boring.
  29. It's not clear what visitors can do when they arrive.
  30. You throw the kitchen sink at visitors.
  31. You have ugly permalinks.
  32. You have crawl errors in search console.
  33. Your site lack a clear text link hierarchy.
  34. You have broken links.
  35. You don't use WordPress
  36. You don't have a robots.txt file.
  37. You have the wrong robots protocols.
  38. You're not using SSL.
  39. You're using doorway pages.
  40. You're using hidden text.
  41. You're cramming your footer with every city and county you can think of.
  42. You're using an insecure host.
  43. There are multiple versions of the same page getting indexed by search engines.
  44. You're in a long-term contract with your web marketing vendor.
  45. Your web marketing vendor works with your direct competitors.
  46. You don't have systems in place to track from visitors to clients.
  47. You don't have Goals configured in Google Analytics.
  48. Your pages don't have unique and compelling titles.
  49. Your pages have lacking or duplicate descriptions.
  50. Your pages don't inspire people to share them.
  51. Your pages don't inspire people to link to them.
  52. Your pages contain the wrong phone numbers and addresses.
  53. You claim to be able to do things that are not true.
  54. Your pages reveal client confidences.
Gyi Tsakalakis
Co-Founder of AttorneySync
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting
Gyi Tsakalakis
No Comments

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution
Gyi Tsakalakis
No Comments

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm
Gyi Tsakalakis
No Comments

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO
Gyi Tsakalakis
No Comments

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links
Gyi Tsakalakis
No Comments

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement
Gyi Tsakalakis
No Comments

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing
Gyi Tsakalakis
No Comments

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms
Gyi Tsakalakis
No Comments

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?
Gyi Tsakalakis
No Comments

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
Copyright © AttorneySync
AttorneySync 211 W WACKER DR STE 300 Chicago, IL 60606
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram