Law Firm SEO Tip: How Your Pages & Posts are Linked From Other Domains

Gyi Tsakalakis
May 9, 2014

One way you can tell whether what you are publishing online is resonating with your audience is whether or not they are linking to it.

Lawyers often ask us how they can tell whether their SEO strategies "are working." Ultimately, it comes down to whether you are earning meaningful attention from organic search that is translating into new client relationships. But before we get there, there are some other metrics that can provide useful feedback about what you're doing. As it relates to content marketing, one of the things you should pay attention to is whether or not people who see your pages and posts decide to link to them.

Fortunately, this is pretty easy to do. Let's start with the free version.

Google Webmaster Tools

Hopefully you've linked your site(s) and blog(s) to a Google Webmaster Tools account. If you care about your visbility in Google results and you aren't regularly monitoring what Webmaster Tools is telling you, you don't really care about your visibility in Google.

Once you're set up with Webmaster Tools, navigate to:

Search Traffic -> Links to Your Site

Webmaster Tools   Links to Your Site

Under, "Your most linked content" click the More >> link.

Now you should be looking at Overview >> All linked pages

Now click on Source domains to sort your pages by descending number of source domains linking to your pages.

Webmaster Tools   Links to Your Site  Domains

What do you see?

What page is linked to by the most source domains?

It's likely that it's your home page. That's normal. If you have added your site to major legal directories, social networks, etc, those domains will point to your home page.

Where are those links coming from?

If you've hired someone to do link building to your pages, you might see a bunch of lousy domains that:

  • Include a bunch of hyphens
  • Contain keywords like seo, directory, link, article, etc
  • End in spammy TLDs like .biz, .ru, etc

And it's likely that most of these will link to your home page too.

If you see a lot of domains like this, you might want to click the Manual Actions link to see whether you have a manual webspam action. You should also check out your Google Analytics traffic that is attributed to google / organic. Expand your date range as far back as it goes and see if your traffic looks like it fell off a cliff. If so, you might have an algorithmic search penalty.

What pages come next? Static practice area content pages? Attorney profile pages? Blog posts?

Pay particular attention to individual blog posts. Are they high on the list of pages that are linked to by several source domains?

If so, that's great! Assuming these aren't spammy domains, this probably means that people are reading your posts, finding them valuable in some way and deciding to link to them.

On the other hand, if your individual posts aren't receiving links from a variety of relevant and authoritative source domains, you should ask yourself why this might be happening.

You can click into any particular linked page and see which domains are linking to it.

In terms of SEO metrics, linking root domains to individual pages and posts can be a really good one because it shows that people are naturally linking to the stuff you publish.

Gyi Tsakalakis
Co-Founder of AttorneySync
Notify of
Inline Feedbacks
View all comments

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram