Where do you get law firm website content? Everywhere you look online, people are talking about 2011 being the year of website content. Content is like fuel for your website’s performance in search engines. If your site is not updated frequently it will become stagnant and search engines both users and search engines will visit your site less frequently. No matter what your law firm website content strategy is, here are some basics to keep in mind:
- Title – The title of each page of your website is critically important to communicating with visitors, as well as, search engines the subject matter of that page. Make sure that each page of your website’s content contains an optimized title. Better yet, use a content management system that optimizes page titles for you.
- Headline – A page’s headline functions in much the same way as a newspaper headline. It draws in the reader’s attention and communicates the topic of the page. Eye-catching headlines can be critical to keeping visitors on the page. They are also critical to telling search engines about the page.
- Value-Benefit – Each page of your law firm website should demonstrate the value of your services, as well as, explain the benefit of that value to your visitors, potential clients, and other legal professionals.
- Calls to Action – Give your visitors a way to interact with your site. Decide on two to three calls to action that provide the most benefit both to the user and to your firm. Some examples of calls to action are free case evaluation forms, a free guide download, and your phone number and contact information displayed prominently throughout your site.
- Images – They say a picture is worth a thousand words and this is no more true than on your website. Using images in your law firm website content make your pages come alive and give your online presence a much more personal and familiar feel.
- Testimonials – Testimonials and positive client reviews can be extremely effective components to your website. Testimonials and reviews are also playing a much more significant role in local search visibility. Be sure to check with your state bar before using any testimonials on your website.