Links, citations, likes, reviews, mentions, etc, all go into the "math soup" that search engines use to deliver sites in search results. Of course, not all of these algorithmic signals are weighted equally.
Nonetheless, we know that the more trusted information that search engines can "find" about your law firm online, generally speaking, the better chance you will appear in search results.
There's no way for me to tell you exactly which websites will be the most essential for marketing your firm. However, we do have a general sense of some the sites that are very popular online and to which search engines tend to give a bit of deference.
Here's a list of 100 websites to list your law firm on:
Obviously, merely listing your business information on these sites isn't likely to propel you to the top of search engine results pages for competitive searches. However, most of these sites should play some role in your organic search marketing activities.
Getting listings on some of these sites is likely to be more intuitive than on others.
It's also important to note that merely being listed on these sites is really just a start. You need to participate there. Which means publishing "stuff" that people are likely to find useful, helpful, educational, entertaining, etc.
In any event, these sites will be much more effective than the thousands of "SEO directories" that you're outsourcing to someone in India. More importantly, listings on these sites are unlikely to get you into trouble with search engines.
What sites are you using to list your law firm? Which of the sites above are you having a difficult time getting into? Feel free to ask below, maybe I can point you in the right direction.
Here's a recent Google SERP for "๐๐ต๐ผ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฐ๐ฎ๐ฟ ๐ฎ๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐ ๐น๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฝ๐ต๐ถ๐น๐ฎ๐ฑ๐ฒ๐น๐ฝ๐ต๐ถ๐ฎ." Ads? โLSAs? โLocal Pack? โLinks? โ ๐ท AI Overview? โ 6 firms listed. Only one tiny ๐. Click the ๐ฆ๐ต๐ผ๐ ๐บ๐ผ๐ฟ๐ฒ button? ๐ฌ๐ผ๐ ๐ด๐ฒ๐: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But hereโs the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: โข PPC Ads โข SEO Rankings โข Lead Generation Very few want to talk: โข Brand โข Trust & Recognition โข Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If youโve spent any time on LinkedIn, youโve likely seen posts from law firm SEO experts showing off charts with an โup and to the rightโ trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And itโs not just the agencies celebratingโ๐น๐ฎ๐ ๐ณ๐ถ๐ฟ๐บ๐ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐ต๐ถ๐ฟ๐ฒ๐ฑ ๐๐ต๐ฒ๐บ […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
How can you add your Website on following...
Apple.com
YoutTube.com
WordPress.org
Adobe.com
wordpress.com
and many more...you add in your list...
do you checked them before adding in article
I won't go through each one individually, but here's one clue on adobe.com: http://forums.adobe.com/message/4528899#4528899
I have verified that a link is attainable from every site.
Hi Gyi,
I tried to alot form many website like i mentioned on my first comment, but as per my experince those website never provided Local Listing for any type of business..yes you can get backlinks from comments, forums, etc