Links, citations, likes, reviews, mentions, etc, all go into the “math soup” that search engines use to deliver sites in search results. Of course, not all of these algorithmic signals are weighted equally.
Nonetheless, we know that the more trusted information that search engines can “find” about your law firm online, generally speaking, the better chance you will appear in search results.
There’s no way for me to tell you exactly which websites will be the most essential for marketing your firm. However, we do have a general sense of some the sites that are very popular online and to which search engines tend to give a bit of deference.
Here’s a list of 100 websites to list your law firm on:
- Facebook.com
- Twitter.com
- Google.com
- Wikipedia.org
- Amazon.com
- Apple.com
- YoutTube.com
- WordPress.org
- Adobe.com
- WSJ.com
- Reddit.com
- GoDaddy.com
- Blogspot.com
- WordPress.com
- LinkedIn.com
- Tumblr.com
- MySpace.com
- Pinterest.com
- SlideShare.net
- Delicious.com
- Yelp.com
- Cornell.edu
- FindLaw.com
- Lawyers.com
- Yellowpages.com
- SuperPages.com
- Justia.com
- Nolo.com
- Avvo.com
- HG.org
- Yahoo.com
- Bing.com
- Localeze
- Manta.com
- Mapquest.com
- CitySearch.com
- Botw.org
- Local.com
- Foresquare.com
- Elocal.com
- Localdatabase.com
- Showmelocal.com
- Topix.com
- CitySquares.com
- LocalPages.com
- MojoPages.com
- YellowMoxie.com
- Yellowbot.com
- Factual.com
- HotFrog.com
- InfoGroup.com
- ABAJournal.com
- JDSupra.com
- Quora.com
- AngiesLIst.com
- Indeed.com
- Patch.com
- GetFave.com
- BrownBook.net
- SuperLawyers.com
- Martindale.com
- BestLawyers.com
- LawDragon.com
- WashLaw.edu
- AllLaw.com
- ChambersandPartners.com
- LegalDirectories.com
- LawGuru.com
- LawyersOnline.com
- LLRX.com
- LexMundi.com
- TagLaw.com
- Legal500.com
- ELocalLawyers.com
- USLegal.com
- LawLink.com
- LawyerCentral.com
- AttorneyPages.com
- TargetLaw.com
- Lawyerratingz.com
- LawMoose.com
- Oyez.org
- Klout.com
- Stumbleupon.com
- Huffingtonpost.com
- Disqus.com
- Flickr.com
- Typepad.com
- Instagram.com
- Drupal.org
- Snopes.com
- ExpertLaw.com
- LawQA.com
- Vimeo.com
- AttorneyDirectoryDB.org
- RocketLawyer.com
- AttorneyFind.com
- LiveJournal.com
- Meetup.com
- About.me
Obviously, merely listing your business information on these sites isn’t likely to propel you to the top of search engine results pages for competitive searches. However, most of these sites should play some role in your organic search marketing activities.
Getting listings on some of these sites is likely to be more intuitive than on others.
It’s also important to note that merely being listed on these sites is really just a start. You need to participate there. Which means publishing “stuff” that people are likely to find useful, helpful, educational, entertaining, etc.
In any event, these sites will be much more effective than the thousands of “SEO directories” that you’re outsourcing to someone in India. More importantly, listings on these sites are unlikely to get you into trouble with search engines.
What sites are you using to list your law firm? Which of the sites above are you having a difficult time getting into? Feel free to ask below, maybe I can point you in the right direction.
