Wondering whether your law firm website is search engine-friendly?
A lot of common problems that can prevent your site from appearing in search results have to do with technical issues on the pages of your site.
There are some basic things you can check to see whether your site is "playing-nice" with search engines.
Many of the basics are pretty easy to do and won't take you very long.
Obviously, this is a very basic audit that covers some common technical site search issues. However, it's easy to perform and is completely free for you to do.
If your site failed any of the above, it's probably worth having an experienced webmaster take a look. If you'd like us to review it, don't hesitate to contact us.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
As always, great information here. This is a great checklist for any website. The one that I do not know much about is #9. Can you expand on this a little bit? Thanks as always on your insight and guidance.
Hi Steven,
Thanks for the comment. Sorry for the slow response. Looks like you've taken care of #9.
If you have additional questions, please don't hesitate ask.
Hi,
What has been your experience with Meta Tags and Descriptions? As you may know, there has been a lot of questions as to their effectiveness in the current environment. What do you say. . .
Hi Torrance, thanks for commenting.
Which meta tags are you curious about in particular? Meta descriptions don't play a role in terms of rankings, however, they can have a significant impact on click-through in search results.
I recommend checking out what Google has to say about these: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624
Hey Gyi: Got rich snippets author set up with my website but not sure I did it with my frommtaxes.wordpress.com blog. Something about an author issue I just can't seem to fix.
Hi Steven,
How are you verifying? I don't see rel="author" anywhere in your individual posts.
Follow these steps: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2
Create a link to your Google profile from your webpage, like this:
<a href="[profile_url]?rel=author" rel="nofollow">Google</a">
Replace [profile_url] with the your Google profile URL, like this:
<a href="https://plus.google.com/109412257237874861202?
rel=author">Google</a>
Your link must contain the ?rel=author parameter. If it's missing, Google won't be able to associate your content with your Google profile.
Add a reciprocal link back from your profile to the site(s) you just updated.
Edit the Contributor To section.
In the dialog that appears, click Add custom link, and then enter the website URL.
If you want, click the drop-down list to specify who can see the link.
Click Save.
To see what author data Google can extract from your page, use the rich snippets testing tool.