Wondering whether your law firm website is search engine-friendly?
A lot of common problems that can prevent your site from appearing in search results have to do with technical issues on the pages of your site.
There are some basic things you can check to see whether your site is "playing-nice" with search engines.
Many of the basics are pretty easy to do and won't take you very long.
Obviously, this is a very basic audit that covers some common technical site search issues. However, it's easy to perform and is completely free for you to do.
If your site failed any of the above, it's probably worth having an experienced webmaster take a look. If you'd like us to review it, don't hesitate to contact us.
Here's a recent Google SERP for "๐๐ต๐ผ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฐ๐ฎ๐ฟ ๐ฎ๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐ ๐น๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฝ๐ต๐ถ๐น๐ฎ๐ฑ๐ฒ๐น๐ฝ๐ต๐ถ๐ฎ." Ads? โLSAs? โLocal Pack? โLinks? โ ๐ท AI Overview? โ 6 firms listed. Only one tiny ๐. Click the ๐ฆ๐ต๐ผ๐ ๐บ๐ผ๐ฟ๐ฒ button? ๐ฌ๐ผ๐ ๐ด๐ฒ๐: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But hereโs the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: โข PPC Ads โข SEO Rankings โข Lead Generation Very few want to talk: โข Brand โข Trust & Recognition โข Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
If youโve spent any time on LinkedIn, youโve likely seen posts from law firm SEO experts showing off charts with an โup and to the rightโ trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And itโs not just the agencies celebratingโ๐น๐ฎ๐ ๐ณ๐ถ๐ฟ๐บ๐ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐ต๐ถ๐ฟ๐ฒ๐ฑ ๐๐ต๐ฒ๐บ […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
As always, great information here. This is a great checklist for any website. The one that I do not know much about is #9. Can you expand on this a little bit? Thanks as always on your insight and guidance.
Hi Steven,
Thanks for the comment. Sorry for the slow response. Looks like you've taken care of #9.
If you have additional questions, please don't hesitate ask.
Hi,
What has been your experience with Meta Tags and Descriptions? As you may know, there has been a lot of questions as to their effectiveness in the current environment. What do you say. . .
Hi Torrance, thanks for commenting.
Which meta tags are you curious about in particular? Meta descriptions don't play a role in terms of rankings, however, they can have a significant impact on click-through in search results.
I recommend checking out what Google has to say about these: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624
Hey Gyi: Got rich snippets author set up with my website but not sure I did it with my frommtaxes.wordpress.com blog. Something about an author issue I just can't seem to fix.
Hi Steven,
How are you verifying? I don't see rel="author" anywhere in your individual posts.
Follow these steps: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2
Create a link to your Google profile from your webpage, like this:
<a href="[profile_url]?rel=author" rel="nofollow">Google</a">
Replace [profile_url] with the your Google profile URL, like this:
<a href="https://plus.google.com/109412257237874861202?
rel=author">Google</a>
Your link must contain the ?rel=author parameter. If it's missing, Google won't be able to associate your content with your Google profile.
Add a reciprocal link back from your profile to the site(s) you just updated.
Edit the Contributor To section.
In the dialog that appears, click Add custom link, and then enter the website URL.
If you want, click the drop-down list to specify who can see the link.
Click Save.
To see what author data Google can extract from your page, use the rich snippets testing tool.