Learning To Leverage Video For Your Law Firm

Gyi Tsakalakis
August 15, 2010

Videos are playing an increasingly important role in website interaction and engagement. Assuming you have a good foundation laid for getting your site found, adding video to the mix is a great idea. I've collected a few resources to help you get started.

Web Videos On A Budget

You'll want to make sure that if you create a video, you say something worthwhile. Teach your audience something about your field of expertise. Make your video knowledge-based and educational as opposed to simply an advertisement for the firm. You'll also want to keep your videos short, between 30 seconds and 2 minutes. It's also important that you don't just push out "amateurish" videos as this will mostly likely hurt more than it helps. That being said, if you aren't ready to invest in a professional video, there are a couple of options to pursue.

Screen Capture - The Jing Project is a free service that will allow you to capture your computer screen as you speak into a mic. You could put together a power point presentation for instance and create a 2-3 minute video.

Animoto - Animoto uses your existing stills, background music, video, etc. to create very professional looking videos. They have both a free and a paid option depending on what you are looking for.

11 Ways To Use YouTube In Your Law Firm

Lee Rosen over at the Divorce Discourse has an excellent article with 11 ideas for utilizing YouTube in your law firm including:

1. Upload educational videos
2. Find illustrative exhibits
3. Add funny videos to your blog
4. Find relevant material for referral sources
5. Locate videos for PowerPoint
6. Search opposing parties and witnesses
7. Find firm meeting illustrations
8. Subscribe to educational stuff
9. Check out travel destinations
10. Advertise
11. Learn something

Getting Your Videos Found

Producing videos to improve conversion and interaction with your website is obvious. In addition, videos are becoming increasingly prominent in search results. Getting your videos found by people looking for your services should be a component of your video marketing.

Reel SEO is a great blog and resource for online video marketing.

In addition, I humbly submit our own free guide you can download:

youtube guide

Free Guide: How To Get Your Law Firm Videos Found In YouTube

Want to learn how to get your law firm videos in front of more potential clients?

Download AttorneySync's Free Guide On Getting Your Law Firm Videos Found On YouTube.

Photo by bertop

Gyi Tsakalakis
Co-Founder of AttorneySync
Notify of
Inline Feedbacks
View all comments

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram