As the web becomes more and more flooded with noise, distilling great information gets more and more difficult. Since Google's Place Search update, the volume of noise on local seo has been cranked way up. Here are five people that I recommend you check out for great local search marketing information.
1919 NW Quimby St, Suite 402
Portland, OR 97209
(503) 560-2755
David Mihm creates and promotes search-friendly websites for businesses of all sizes. He is an oracle of local search engine optimization. Specifically, you must check out his local search ranking factors project. It is quite simply one of the most important resources on Local SEO. He also provides advice at Mihmorandum and Search Engine Land.
201 N Union St. #317
Olean, NY, 14760 US
716-372-4008
Blumenthal's blog on Google Maps and Yahoo Local Search contains some of the most up-to-date information on where local search is heading, especially as it pertains to Google Places and Google Maps. In addition to the great posts, there is a wealth of knowledge in the many comments that the blog receives from local search industry leaders.
4048 Sherry Ct.
Pleasanton, CA 94566
(925) 425-9226
He is another local search engine optimization jedi. His clients include large media and e-commerce companies, Web 2.0ish start-ups and even his local cabinet guy. The Local SEO Guide is my personal favorite blog on local seo.
In the wake of Google's focus on local search, the web has become polluted with speculative and inaccurate information on local search marketing. Trust me, I spend a lot of time seeking out the most accurate information. If you want to save yourself a lot of time in searching for the right answers, check out the above resources.
If you're looking for more information about getting your law firm found for local search phrases, contact us for a free local law firm seo audit. Let us show you some basics about how to increase your firm's visibility for local search phrases.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]