Me On The Web: Google's Tool For Online Reputation Management

Jeff Berman
June 30, 2011

A lawyer's professional reputation is critically important and managing your reputation online can be cumbersome if you aren't using the proper tools.  Fortunately, Google has created a tool to help streamline management of your reputation online.  It's called Me On The Web and it's accessible from your dashboard when you login to your Google profile.

How To Access Me On The Web

To access Me On The Web, you'll want to visit the Google dashboard and login to your Google account.  From here you'll see the section Me On The Web right underneath your account details.

me on the web.JPG

What Can I Do With Me On The Web?

In Google's own words:

However, your online identity is determined not only by what you post, but also by what others post about you -- whether a mention in a blog post, a photo tag or a reply to a public status update. When someone searches for your name on a search engine like Google, the results that appear are a combination of information you’ve posted and information published by others.

Today we’ve released a new tool to help make it easier to monitor your identity on the web and to provide easy access to resources describing ways to control what information is on the web.

The first thing you'll notice, on the left hand side, is a list of links you've added to your Google Profile (if you haven't yet setup a Google Profile I strongly recommend you take the time to do so).

google profile links.JPG

On the right hand side, you'll see several links including a link to setup a Google Alert for your name and email.

me on the web right side.JPG

Once you click the link, a box will appear that allows you to easily register to receive alerts each time a mention of your name or email appears on the web.


The remaining links provide access to resources including how to manage your online identity and how to remove unwanted content and the associated search results.

It's important that you understand how to monitor mentions of your name on the web and take action to respond appropriately should the need arise.  These resources will help to streamline that process.

Jeff Berman
Jeff Berman, is co-founder of AttorneySync. "Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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