A lawyer's professional reputation is critically important and managing your reputation online can be cumbersome if you aren't using the proper tools. Fortunately, Google has created a tool to help streamline management of your reputation online. It's called Me On The Web and it's accessible from your dashboard when you login to your Google profile.
How To Access Me On The Web
To access Me On The Web, you'll want to visit the Google dashboard and login to your Google account. From here you'll see the section Me On The Web right underneath your account details.
What Can I Do With Me On The Web?
However, your online identity is determined not only by what you post, but also by what others post about you -- whether a mention in a blog post, a photo tag or a reply to a public status update. When someone searches for your name on a search engine like Google, the results that appear are a combination of information you’ve posted and information published by others.
Today we’ve released a new tool to help make it easier to monitor your identity on the web and to provide easy access to resources describing ways to control what information is on the web.
The first thing you'll notice, on the left hand side, is a list of links you've added to your Google Profile (if you haven't yet setup a Google Profile I strongly recommend you take the time to do so).
On the right hand side, you'll see several links including a link to setup a Google Alert for your name and email.
Once you click the link, a box will appear that allows you to easily register to receive alerts each time a mention of your name or email appears on the web.
The remaining links provide access to resources including how to manage your online identity and how to remove unwanted content and the associated search results.
It's important that you understand how to monitor mentions of your name on the web and take action to respond appropriately should the need arise. These resources will help to streamline that process.
Here's a recent Google SERP for "๐๐ต๐ผ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฐ๐ฎ๐ฟ ๐ฎ๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐ ๐น๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฝ๐ต๐ถ๐น๐ฎ๐ฑ๐ฒ๐น๐ฝ๐ต๐ถ๐ฎ." Ads? โLSAs? โLocal Pack? โLinks? โ ๐ท AI Overview? โ 6 firms listed. Only one tiny ๐. Click the ๐ฆ๐ต๐ผ๐ ๐บ๐ผ๐ฟ๐ฒ button? ๐ฌ๐ผ๐ ๐ด๐ฒ๐: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]
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If youโve spent any time on LinkedIn, youโve likely seen posts from law firm SEO experts showing off charts with an โup and to the rightโ trajectory. These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success. And itโs not just the agencies celebratingโ๐น๐ฎ๐ ๐ณ๐ถ๐ฟ๐บ๐ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐ต๐ถ๐ฟ๐ฒ๐ฑ ๐๐ต๐ฒ๐บ […]
Meh, links! All things being equal, links still tend to move the dial more than any other factor in legal SERPs. Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else. […]
