Randy Moss And An Inspirational Marketing Story

Jeff Berman
November 5, 2010

For those of you non-football fans out there, Randy Moss, a star wide receiver in the NFL, was recently released by the Minnesota Vikings a team that traded a draft pick to acquire the receiver only a month earlier.  While there were a number of reasons for his release from the team, one situation that didn't help his cause occurred at a local restaurant last Friday.

Every Friday the Vikings choose a local restaurant to cater a meal for the team.  Last Friday, the team went to Tinucci's.  According to the restaurants owner, Gus Tinucci, Randy approached the food spread and didn't like what he found.

"We had the whole buffet set up, and we had a nice spread: chicken, ribs, round of beef with a carving station, the whole deal," Tinucci's co-owner Gus Tinucci told the St. Paul Pioneer-Press earlier this week. "(Moss) he comes in, and I'm helping one of the guys and didn't look up, and all of a sudden I heard, 'What the (expletive) is this? I wouldn't feed this (expletive expletive) to my (expletive) dog!

Nobody said anything except for one who said, 'Shut the (expletive) up, Randy,' " Tinucci said. "If (Brett) Favre would have had a ball, he would have beaned him right in the head. Favre looked at him like, 'Are you kidding me?' "

Obviously, the entire situation was embarrassing for the team as well as the owners of the restaurant. The story received national publicity and now Tinucci's found itself connected with one man's poor opinion of their food.

Inspirational Marketing

At this point Tinucci's could have let the diva, receiver's opinion fade into the abyss and kept on doing what they do. Instead, they seized the opportunity with an inspirational marketing campaign. According to Yahoo Sports:

Tinucci's, the suburban Minneapolis restaurant that provided a catered lunch that Moss said he wouldn't feed to his dog, will on Friday offer free lunches to the first 50 people who come to turn in their Moss jerseys.

For everyone else, the lunch buffet will be marked down to $8.40, a takeoff on the receiver's No. 84 jersey. The Moss jerseys and cash will be donated to Boys & Girls Clubs.

That's awesome! A tip of the hat to Tinucci's for taking a bad situation, being the bigger man, and turning it into a fantastic marketing campaign.

Photo by Keith Allison

Jeff Berman
Jeff Berman, is co-founder of AttorneySync. "Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Jay Pinkert
13 years ago

While clever, how is this story inspirational and fantastic? Without information like how much he raised, whether his business is up/down/the same, the reaction of his regular customers, and how he plans to leverage this publicity going forward, it's not a particularly useful marketing case study. Just an anecdote.

Jeff Berman
13 years ago
Reply to  Jay Pinkert

I don't think that a marketing campaign necessarily needs to be successful in order to be inspirational. That being said, I will agree with you that without any numbers to back up the success of the campaign, using it as a case study for "fantastic" marketing is a stretch.

Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram