Can you remember marketing your law firm before the internet? What kind of "stuff" did you do? I know it wasn't this:
And yet, in the arms race to be #1 in Google, this is exactly what many law firms are doing. In fairness, it's what they're being persuaded to do by their "SEO" consultants.
But it's fake. It's embarrassing. And it's "working" less and less every single day.
This past July I had the opportunity to witness SEER's Wil Reynolds deliver Real Company Stuff:
It's probably the best presentation I've seen on SEO ever.
The thrust of Wil's presentation is that companies need to focus more on real company s*$# (stuff) and stop doing, for lack of a better term, fake company stuff. Here's Wil explaining what he means:
So what kind of "stuff" do real law firms do? Here are some ideas:
And as an indirect consequence of doing all of this real stuff, these firms build a reputation. And this reputation leads things like:
Which in turn leads to:
And, as any real SEO knows, this is what search engines are looking for.
Real law firms do real things. Stop doing fake stuff.
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[...] that’s enough of a basic foundation. Let’s talk actionable ideas. Which means talking real law firm stuff at a local level. Which starts with answering the [...]