Whoa. We haven't posted on the AttorneySync Blog since February 29?
It's truly time for us to get back on track. For those of you who subscribe to the AttorneySync Blog, our apologies, and hopefully our thanks for not pruning us from your feed readers.
I won't waste your time with all the details, but needless to say, we've been busy. And part of this business has been re-framing some of our content strategies.
If you've been following us here or here, you probably have a pretty good sense of where our heads have been and where they're going.
But enough with the small talk, let's talk strategy.
First, if you haven't been tracking Google's search quality updates, I highly recommend that you do so. There's really no better place to keep current with where Google is, and more importantly, where it's going. Pay particular attention to the updates related to news, profile indexing and anchor text. A lot of lawyers are still hitting the anchor text link building pretty hard. If this is part of your playbook, I recommend that you dial it down.
Second, if you haven't made the switch from advertising-thinking to publishing-thinking, you're falling behind the curve. Now don't get me wrong, there's absolutely nothing wrong with internet advertising, if you're doing it in the right place. Where advertising really doesn't have a place is in your social sharing and networking initiatives. It also doesn't really have a place in your blogging and content publishing. I know, you've been doing advertising for years. You're comfortable with it. You "get" how it works. But have you noticed that your content isn't getting shared? Have you noticed that no one re-tweets or at-replies you on Twitter? Is your law firm's Facebook page lame? Meaning are they not getting much interaction from folks on Facebook? If so, it's probably not internet marketing, it's how you're doing it.
Finally, are you creating new, as well as, nurturing old relationships online? Are you developing internet networking skills? You're a lawyer. Word of mouth referrals are always going to be central to new client development.
And just like we use written correspondence, emails, and our phones to build new client relationships, so too will online communication technologies assist lawyers in marshaling evidence of their reputations and nurturing existing professional relationships.
Thanks again for your patience and loyalty. We are committed to getting back on track in providing our take on online client development for law firms.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
