With regards to search engine marketing for small to medium sized law offices, you might want to think a lot more like small to medium sized businesses. Exactly what does this mean?
First of all, think hyper local. Look, everyone wants to become number one for the high volume keyphrases that happen to be relevant to their legal services. Unfortunately, if you are unable to invest a lot of money each month to search marketing, in most cases, it’s not going to take place.
Nonetheless, as small to medium sized companies realize, there are lots of potential clients available on the hyper local level. Because of this your search engine optimization efforts must be centered on hyper local. Here are some quick points:
1. Link Building: Rather then trying to acquire back links for very broad keyword phrases, concentrate on extremely local and particular terms. As an example, if you’re a car accident lawyer in Chicago, instead of acquiring “chicago injury lawyer” hyperlinks, you may acquire “lakeview accident lawyer” or “belmont personal injury law firm” links (note: these keyword phrases haven't been properly researched and are for example purposes only).
2. Local Web Places: In addition to varying your anchor text strategy, it's also advisable to localize the websites from which you obtain links. Rather than acquiring inbound links from the exact same websites almost every other lawyer is getting them from (even though you ought to get these too), try to find hyper-localized websites. Again, in our Chicago injury lawyer example, try to find neighborhood sites which have link acquisition and advertising options. We've witnessed a great deal of success in simply advertising with local news sites as well as radio stations. Generally, these kinds of links will be of very good quality.
3. Local Review Websites: Sites such as Yelp! are showing up everywhere. Acquiring reviews on these websites plays a major role in helping the presence of your firm on the internet. Claim your business listing and really encourage clients as well as colleagues to leave reviews.
Luckily for us, search engine users really are a very diversified bunch. I don’t just mean in national origin, age, along with other socio-economic demographics. I’m talking about diversity in the ways they perform searches. Which can be important for those of us that are trying to improve visibility within search engines.
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