What should lawyers put on their websites?

Gyi Tsakalakis
April 22, 2013

Despite all of the different ways that a lawyer can communicate with the public, lawyer websites continue to play an important role.

Both as a means for distributing information, as well as, marketing, websites should be at or near the core of your web presence.

But just as other forms of communication, lawyer websites must comply with ethical obligations. They should not include false or misleading information. They should not operate to create unreasonable expectations.

Here are some things to think about when launching a website or blog for your law firm.

What Do You Do?

Before you get to choosing a domain or a content management system, you need to think about what your website will communicate.

Perhaps one of the most important things for your website to communicate to visitors is what you do.

You might think that the answer to this question is obvious. You're a lawyer. But what does that really communicate to people? That you went to law school? That you're innately adept at arguing?

When you communicate what it is that you do, you need to communicate it from the perspective of the people who might hire you. In other words:

How do your current clients, as well as, the potential clients you want, describe what it is that you do?

Sure, they might start out by saying, "My lawyer...." But they'll likely talk more specifically about what their lawyer does for them.

This should be the first question that your website answers. And it should be clear and consistent on every page of your website.

Why Should Anyone Hire You?

Perhaps equally important as communicating what you do, you must communicate why someone should hire you. And, "I fight hard, am passionate and have experience," isn't going to cut it.

Again, think about the answer to this question from the perspective of you clients. Why do your clients hire you? Here's an idea: ask them.

Ask them why they hired you in the first place. Ask them what aspects of your service they appreciate most. It's likely other will appreciate those things too. Communicate those things on your website.

And it's even better if it comes from them.

A Law Firm Website Checklist

  • Educational Background
  • Experience
  • Area(s) of Practice
  • Contact Information
  • Firm History
  • Prior Engagements
  • Former or Current Clients
  • General Information About the Law
  • Links to Other Websites
  • Answers to Frequently Asked Questions
  • Disclaimers

These are just a couple of the basics.

Ultimately, your website should be evaluated by its ability to achieve the goals for which it was created.

If the primary purpose of your website is to provide general information about you and your services, then it should be evaluated by the people who are looking for general information about you.

If the primary purpose of your website is to provide a portal for client communication, then it should be evaluated by your clients.

If the primary purpose of your website is to generate potential client inquiries, then you need systems for measuring, monitoring and evaluating the quantity and quality of new clients that are generated through it.

What's the primary purpose of your website? How are you communicating the value of your services? How are you listening to feedback?

Gyi Tsakalakis
Co-Founder of AttorneySync
Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
Denis Leary
Denis Leary
10 years ago


Let's Discuss Your Growth

Helping law firms grow profitably with digital marketing and can prove it.

Barry Conybeare

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

Let's Talk

How can we help?

More From Our Blog

June 8, 2023
On Local Law Firm SEO Rank Tracking and Reporting

Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]

Read More
June 7, 2023
On Attribution

John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]

Read More
March 22, 2023
I asked ChatGPT to Recommend a Personal Injury Law Firm

I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]

Read More
February 17, 2023
My Take on Google Search's Guidance on AI-Generated Content & Law Firm SEO

If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]

Read More
February 16, 2023
Google Adds New SEO Best Practices for Links

If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]

Read More
February 1, 2023
Authenticity & Engagement

The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

Read More
January 19, 2023
ChatGPT for Legal Marketing

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

Read More
May 26, 2022
SEO Expectations for Law Firms

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]

Read More
May 6, 2022
Who Should Do Marketing?

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Read More

Let's Discuss

Questions or comments? Let's discuss on social!
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram