Getting your content in front of other legal professionals is a core component of growing your professional reputation online. One place to consider publshing your content is the ABA's Law Practice Today:
Law Practice Today is a Webzine, a Web-based magazine written by lawyers, for lawyers. We focus on issues that face the practice of law today. Each month we publish articles to our Webzine focusing on legal marketing, management, technology, and finance issues. Each month we highlight an article from each area through our e-newsletter to over 16,000 ABA Law Practice Management Section members, 11,000 opt-in e-mail subscribers and 3200 RSS feed subscribers.
By checking out a couple articles in the current LPT issue, the benefits of publishing here should quickly become apparent. It should also give you a couple good ideas for articles of your own.
You will also probably recognize some familiar names. Several law practice experts write for Law Practice Today, which is another great way to build online relationships with industry leaders.
Be sure to maximize the benefits of your author box. Make sure that your readers can easily recognize who you are, where they can find you online, and how they can get in touch.
Many years ago, when AttorneySync started working with lawyers on intake, something I hadn't (but should have) considered was that many law firms weren't great at delivering exceptional service to potential clients during that crucial first call. Even firms with great reputations for delivering exceptional ๐ข๐จ๐ง๐๐ข๐ ๐๐ฆwould lose potential clients because of their poor ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐ on […]
If you own or market a personal injury law firm, this question should guide every marketing decision you make. Ideally, it's based on actual data. How have your past clients found you? What do you know about their journeys? Unfortunately, many law firms don't do a great job at collecting this data. If you don't […]
Here's a recent Google SERP for "๐๐ต๐ผ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฐ๐ฎ๐ฟ ๐ฎ๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐ ๐น๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฝ๐ต๐ถ๐น๐ฎ๐ฑ๐ฒ๐น๐ฝ๐ต๐ถ๐ฎ." Ads? โLSAs? โLocal Pack? โLinks? โ ๐ท AI Overview? โ 6 firms listed. Only one tiny ๐. Click the ๐ฆ๐ต๐ผ๐ ๐บ๐ผ๐ฟ๐ฒ button? ๐ฌ๐ผ๐ ๐ด๐ฒ๐: Here's a more detailed look at some of these firms: THE PEARCE LAW FIRM, P.C.Edith Pearce, […]
On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers: Subject: Action required: important updates to Local Service Ads Additional Terms Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to […]
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing. You might think that we spend the whole time on how lawyers can use AI to publish content. You'd be wrong. While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing. […]
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation. But hereโs the kicker: instead of keeping users within its ecosystem, […]
When law firms contact us, they usually want to talk: โข PPC Ads โข SEO Rankings โข Lead Generation Very few want to talk: โข Brand โข Trust & Recognition โข Emotional Connection Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels. But even when we start […]
According to an October 2024 study by SE Ranking: "The legal niche triggers the highest percentage of AIOs (77.67%). The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics. AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com (48 […]
I'm grateful for my friend, Charley Mann of Law firm Alchemy. If you're a lawyer, subscribe to his Free Email List. In a recent email, Charley calls out bad guru advice on hiring: "Trying to execute a major SEO improvement? You need to find people who will help you, instead of trying to DIY it […]
