Getting your content in front of other legal professionals is a core component of growing your professional reputation online. One place to consider publshing your content is the ABA's Law Practice Today:
Law Practice Today is a Webzine, a Web-based magazine written by lawyers, for lawyers. We focus on issues that face the practice of law today. Each month we publish articles to our Webzine focusing on legal marketing, management, technology, and finance issues. Each month we highlight an article from each area through our e-newsletter to over 16,000 ABA Law Practice Management Section members, 11,000 opt-in e-mail subscribers and 3200 RSS feed subscribers.
By checking out a couple articles in the current LPT issue, the benefits of publishing here should quickly become apparent. It should also give you a couple good ideas for articles of your own.
You will also probably recognize some familiar names. Several law practice experts write for Law Practice Today, which is another great way to build online relationships with industry leaders.
Be sure to maximize the benefits of your author box. Make sure that your readers can easily recognize who you are, where they can find you online, and how they can get in touch.