If you're a lawyer, you should know something about persuasion. In fact, it's essential to your job. You persuade judges. You persuade jurors. You persuade other lawyers. You persuade your clients. And you persuade potential clients to hire you. And one of the best ways to persuade is through story.
Storytelling has been around longer than writing. However, the web is making effective storytelling much more doable. Popular tools like YouTube, Instagram, Slideshare and even Vine, provide business owners new ways to tell their stories online. But using these tools for effective storytelling takes more than setting up a profile and posting your heart out.
You see, like everything else, storytelling is a skill. Some people are more innately adept at it. Others have to work at it. If you're a trial lawyer, you're probably already very familiar with some of the most basic components of effective storytelling.
But when it comes to effective online storytelling, it seems that most lawyers are missing the mark. Here are a couple quick things to think about when telling your story:
I recently came across this brief introduction to using storytelling from Bianca Cawthorne:
While not everything in there is applicable to lawyers, I think there are some valuable takeaways.
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