Understanding how people use and find your web pages will help you improve the performance of your web presence. Web analytics involves measuring, collecting and analyzing your internet data to optimize your law firm’s internet marketing efforts. In other words, it answers the question, “is this stuff working?”
For attorneys, effective web analytics analysis requires identifying the business metrics that matter to your law firm.
Rankings, traffic, form fill and even phone calls are meaningless if they don’t generate paying clients or result in meeting firm marketing goals.
Web analytics insights provide a window into how to improve the effectiveness of your firm’s websites, blogs and other web marketing assets.
On-site web analytics provide key insights into the behaviors of your visitors. It provides the “who” and “where” the visitors are that are most likely to become new clients.