We help law firms show up in front of clients when they are searching for them.
Law Firm SEO Consulting Agencies
Google “law firm SEO” and you’re likely to be inundated with results for search engine optimization companies and online marketing experts. Head to your favorite social media site and you will undoubtedly come across sponsored listings for law firm SEO agencies there too. But most these companies won’t offer much in terms of marketing strategy. They won’t help you understand who your potential clients are, what motivates them, and how they use search engines to find information and hire lawyers.
Unfortunately, it doesn’t take much for someone to claim they’re a digital marketing expert. They skim a couple of blog posts about backlinks and the next thing you know they’re advising lawyers about how to rank in a competitive practice area and location.
It’s also important to note that some of the best web design agencies simply don’t understand SEO. In fact, we spend a lot of time fixing technical SEO issues created by law firm website design companies. It doesn’t matter how pretty your website is, if it doesn’t show up prominently in relevant search engine results pages, it’s not likely to help you earn new business.
The truth is, your law firm’s website probably won’t appear prominently in a Google search without some sophisticated link building strategies, as well as, some serious attention to Google My Business. After all, organic search in legal has become particularly local, competitive, and complex. If you’re using the same SEO strategy that worked even five years ago, chances are that your SEO company is doing more harm than good.
Today, an effective law firm SEO campaign must include quality content, high-quality backlinks, and hyper-focused local SEO.
Let’s face it, if you’re in a competitive practice area like personal injury, simply blogging and updating a title tag or meta description won’t cut it. Too many SEO service providers mislead lawyers about what it will actually take see search engine rankings that translate into actual clients. Even worse, some law firm SEO companies purport to deliver organic search results, but are actually buying Google ads (i.e. pay-per-click, ppc, etc).
While there are hundreds of ranking factors that might impact how your law firm website appears in search results, the only factor that really matters is how well it generates new clients. Effective law firm internet marketing comes down to whether or not you can persuade searchers to hire you. Here are some of the most common FAQs that come up when we talk to lawyers about SEO:
Isn’t legal SEO just about creating great content?
Should I have a Google My Business page for every practice area?
Does advertising on Avvo or Yelp help my SEO?
Why won’t my law firm SEO company share my Google Analytics data?
Does page speed really matter?
How should I measure SEO results?
Isn’t local search all about having consistent business name, address, and phone number information?
We get it, online legal marketing can seem really confusing. That’s exactly why so many so-called lawyer SEO strategists are able to stay in business, at least for some time. But the most effective legal marketing campaigns integrate traditional law firm marketing strategies with more advanced inbound tactics. If you want to distinguish the SEO experts from the charlatans, here are a few questions to ask:
Do you have experience generating organic website traffic from my target audience?
What is your process for conducting keyword research?
How do you propose we create web pages optimized for long-tail search terms?
Do you offer marketing services beyond SEO?
Do you have experience generating a featured snippet for competitive search terms?
How will you improve our site’s link profile (off-site SEO)?
How will you help us earn more positive online reviews?
How will you make decisions about which legal directory listings are generating organic search leads?
How will we improve our website’s user experience?
How do you distinguish between low-quality and high-quality backlinks?
The best SEO companies know that the legal SERP landscape is among the most competitive verticals in online marketing. Earning search rankings in a competitive practice areas like personal injury, criminal defense, and family law, don’t come without some serious webmaster chops. Don’t trust your future to a marketing company that doesn’t understand the winner-take-all nature of search engine optimization. Getting to the first page of Google isn’t enough. You must execute a marketing strategy that delivers qualified potential clients to your law firm’s website and converts them to paying clients. If your law firm SEO expert isn’t ultimately accountable for delivering results, it’s time to get a second opinion.
Whether they receive your name from someone they know and trust, are researching a legal question or have done an organic search for a lawyer, your potential clients are turning to the web to get more information. That makes being found in search engine results critical to your client development.
However, search engine optimization (SEO) for attorneys is much different than SEO for other products and services.
Deciding to hire an SEO professional for your law firm is an important decision that can have a significant impact on your visibility online. While a skilled SEO can improve your site and save you a lot of time, an unskilled or irresponsible SEO can damage your site and, and even worse, your professional reputation.