We continue to get questions from lawyers asking to explain the differences between paid search, organic listings, Local Business Center listings, etc. I think since there are so many services out there offering all different kinds of internet marketing options for law firms, it’s critically important for you to understand the Google search engine results page. By understanding each element of the page, how it works, and whether the results are sponsored or not, you can get a better idea of what each type of service is offering you. Here is a short video to get you started:
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A very good read. I think more attention on Google places would be pertinent, but all in all a great read for those looking to market their firm.