Marketing Blog for Lawyers

Schema Actions

Schema Actions

In the web’s transition from strings to things, it won’t just be entities that become important, but how these entities interact. Schema actions support is part of the very beginning of understanding these interactions. Schema.org recently announced the addition of actions: Today, we are excited to start the next chapter of schema.org and structured data(…)

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SEO Strategy & Legal Marketing

My Lawyernomics 2014 Speaker Spotlight What’s a common misconception lawyers have about SEO? Should I just buy a bunch of domains and link them together? If you can publish and update several useful sites on different subjects, sure. However, if you’re creating and linking sites for the sole purpose of gaming Google, I advise against(…)

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Law Firm Internet Marketing Long & Short Games

The time it takes to “get results” from web marketing depends on the type of web marketing we’re talking about. Even then, the execution matters. For many of you, this post will spend too many words to state the obvious: Getting clients to your law firm from the web in a profitable and professional way(…)

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SEO, Social Media & Lawyer Referrals

Most lawyers know that referrals are among the best sources of new business. On the other hand, most don’t recognize the interplay between referrals, social media and search. In 2 Lawyers, 12 Referrals: The Story Of Brian And Steve, attorney Lee Rosen reminds us that strong referral pipelines are built on lunches, some smiles and(…)

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Google Supports Attorney Schema

Google Supports Attorney Schema

As reported by Barry Schwartz at Search Engine Roundtable: Google has quietly added a line to the rich snippets – organizational help document saying they now support “any of its sub-types.” For search geeks, this is exciting news. We’ve been eagerly anticipating additional schema support for some time: Helping Search Engines Understand Your Website Standing(…)

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Obviously, no one <em>really</em> uses the internet to find lawyers

Obviously, no one really uses the internet to find lawyers

People keep trying to convince me that I need to be online because that’s where my clients are. I’m not buying it. No one really uses the internet to research their legal issues, ask legal questions and find lawyers. And even if they were, these people don’t have money to pay me for my services(…)

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