There can be a lot of steps between someone searching for you and retaining you. Whether their search begins with people they know or search engines, several dominoes must fall in sequence to continue a potential client on the path to becoming a paying client. The Search Most people still begin their search for a [...]
Increasing Web Traffic from a Variety of Sources
If you’re actively nurturing your professional relationships, people are going to interact with you and your web properties in a variety of ways. Understanding how people are arriving at your site(s) should play a role in shaping your strategy. Diversifying your traffic sources also helps to insulate you from search engine volatility. It also helps [...]
The Myth of Great Content
Have you heard? Content is king. Just write great content. If you write it, they will come. But what do these mean? What’s the best word? What’s the best sentence? Paragraph? Book? There’s little doubt that one-hundred people will have one-hundred different opinions. And this is really true for any content. Including, of course, web [...]