Marketing Blog for Lawyers

Lawyers’ Real SEO Competition

If part of your firm’s marketing plan includes earning new clients from organic search, you probably track things like your sites’ traffic, rankings and inquiries. You might also track your online competitors. After all, competitive analysis can be a very effective way to identify what other people are doing that is working. But, if you’re […]

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Desktop Rankings ≠ Smartphone Rankings

While we regularly point out the issues, problems and limitations of rank tracking, lawyers love to spot-check their search engine rankings. By now, you probably know that search engine rankings fluctuate a lot. Here’s an example for rankings for a popular legal directory’s rankings for the keyword ‘attorney’ between 10/31 and 11/2: You also probably […]

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Google Technical Webmaster Guideline Update & WordPress

Back in May, Google announced that they had upgraded their system to render web pages with CSS and JavaScript turned on. They recently updated their technical webmaster guidelines to reflect this change. Interestingly, they also noted: For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, […]

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Some Perspective on Local Search Factors

With Moz’s release of the 2014 Local Search Ranking Factors, I thought I’d take a moment to share some of my observations about the local search landscape as it relates to lawyers. Disclaimer: I had the privilege of participating in the Moz survey. The image at the top of this post was generated on 10/22/2014. […]

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A Problem with Google Webmaster Tools

The above image shows some recent data I pulled from Google Webmaster Tools (GWT). We don’t rely on GWT data for reporting, but regularly refer to it internally to analyze trends. But I’m becoming skeptical about the reliability of the data even for that very limited purpose. You see, I know that there are clicks […]

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Personal Injury Lawyer in Philadelphia SERP Analysis

The image below is a screenshot of a Google search engine result page for the query, “personal injury lawyer in philadelphia.” It was performed in an incognito Chrome browser with location set to Philadelphia, PA on September 29, 2014. We have highlighted the organic results from the SERP below: We also labeled the listings based […]

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