Most lawyers focus on the tangible elements of a website, usually the parts they can see, when making a website purchasing decision.  They pore over web designer portfolios and look at things such as the overall look of the designs, the color schemes, the photos used, etc.  Now don’t get me wrong, these elements are [...]

So how many practice areas can you target with one website? The answer, of course, is that it depends. What I hope to do with this post is shed light on some of the problems and considerations with targeting multiple, unrelated practice areas so that you can make a decision that is a best fit [...]

I think we’ve reached an inflection point where the concept of SEO has spread to the mainstream legal community. Firms that were resisting getting on board in the past now realize they need to allocate more resources towards their SEO strategy. There are certainly a large number of firms that have been actively involved in [...]

Over at SearchEngineLand, Tom Schmitz gives us his SEO Playbook for 2012: During 2011 the conservative attitude toward code crossed chasm to apply to content. For years, websites churned-out poorly written, generic articles in the name of long-tail keyword optimization. It worked so well some people turned crappy content into startups. Now, thanks to Panda, [...]

Have you noticed (not provided) climbing in the keyword dimension of your Google organic search traffic? Well you’re not alone. Rand at SEOmoz confirms higher than expected not provided searches. Several other higher traffic sites on the web are seeing similar results. While Google maintains that its initial estimates of under 10% impact on total [...]