Marketing Blog for Lawyers

A Problem with Google Webmaster Tools

A Problem with Google Webmaster Tools

The above image shows some recent data I pulled from Google Webmaster Tools (GWT). We don’t rely on GWT data for reporting, but regularly refer to it internally to analyze trends. But I’m becoming skeptical about the reliability of the data even for that very limited purpose. You see, I know that there are clicks […]

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Personal Injury Lawyer in Philadelphia SERP Analysis

Personal Injury Lawyer in Philadelphia SERP Analysis

The image below is a screenshot of a Google search engine result page for the query, “personal injury lawyer in philadelphia.” It was performed in an incognito Chrome browser with location set to Philadelphia, PA on September 29, 2014. We have highlighted the organic results from the SERP below: We also labeled the listings based […]

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How Google’s Pigeon Update Might Impact Your Law Firm

How Google’s Pigeon Update Might Impact Your Law Firm

By now, you’ve probably heard something about Google’s recent Pigeon update. In short, Pigeon has rocked local search results. In many instances, it’s rocked them for the worse. SEL has a great Pigeon expert round-up. Here are some of the Pigeon-impacts that the legal SEO community has witnessed. Here’s a side-by-side comparison of pre and […]

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Google AdWords Auction Update from Hal Varian

Google AdWords Auction Update from Hal Varian

Over at Inside AdWords, Google’s Chief Economist, Hal Varian has posted some additional insights about Quality Score and the AdWords Auction. Google users want ads they see to be relevant. They don’t want to be bothered by ads that aren’t closely related to what they are searching for. – Hal Varian (Chief Economist, Google) Traditional […]

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Attorney SEO Checklist

Here are just a few quick SEO bullets that attorneys should work through to improve their visibility in organic search results. Your Audience Do you understand who your target audience is (i.e. demographic and pyschographic information)? Do you understand how your target users search engines and the internet to find information relevant to your practice? […]

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Links to Your Site

Links to Your Site

Use Google Webmaster Tools to see who links to your pages and how they link. This is one way to judge the effectiveness of your SEO activities. We briefly discussed how understanding the way that people are linking to your pages & posts is one way you can tell whether what you are publishing online […]

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