Marketing Blog for Lawyers

Google Technical Webmaster Guideline Update & WordPress

Back in May, Google announced that they had upgraded their system to render web pages with CSS and JavaScript turned on. They recently updated their technical webmaster guidelines to reflect this change. Interestingly, they also noted: For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, […]

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Some Perspective on Local Search Factors

Some Perspective on Local Search Factors

With Moz’s release of the 2014 Local Search Ranking Factors, I thought I’d take a moment to share some of my observations about the local search landscape as it relates to lawyers. Disclaimer: I had the privilege of participating in the Moz survey. The image at the top of this post was generated on 10/22/2014. […]

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A Problem with Google Webmaster Tools

A Problem with Google Webmaster Tools

The above image shows some recent data I pulled from Google Webmaster Tools (GWT). We don’t rely on GWT data for reporting, but regularly refer to it internally to analyze trends. But I’m becoming skeptical about the reliability of the data even for that very limited purpose. You see, I know that there are clicks […]

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Personal Injury Lawyer in Philadelphia SERP Analysis

Personal Injury Lawyer in Philadelphia SERP Analysis

The image below is a screenshot of a Google search engine result page for the query, “personal injury lawyer in philadelphia.” It was performed in an incognito Chrome browser with location set to Philadelphia, PA on September 29, 2014. We have highlighted the organic results from the SERP below: We also labeled the listings based […]

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How Google’s Pigeon Update Might Impact Your Law Firm

How Google’s Pigeon Update Might Impact Your Law Firm

By now, you’ve probably heard something about Google’s recent Pigeon update. In short, Pigeon has rocked local search results. In many instances, it’s rocked them for the worse. SEL has a great Pigeon expert round-up. Here are some of the Pigeon-impacts that the legal SEO community has witnessed. Here’s a side-by-side comparison of pre and […]

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Google AdWords Auction Update from Hal Varian

Google AdWords Auction Update from Hal Varian

Over at Inside AdWords, Google’s Chief Economist, Hal Varian has posted some additional insights about Quality Score and the AdWords Auction. Google users want ads they see to be relevant. They don’t want to be bothered by ads that aren’t closely related to what they are searching for. – Hal Varian (Chief Economist, Google) Traditional […]

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