About.me has just announced the first version of about.me premium, which may make it a useful tool to lawyers for reputation management or even as a core web presence. The major difference between regular About.me and About.me premium is custom domain mapping. In other words, you can display your About.me profile on yourname.com. This is [...]
There can be a lot of steps between someone searching for you and retaining you. Whether their search begins with people they know or search engines, several dominoes must fall in sequence to continue a potential client on the path to becoming a paying client. The Search Most people still begin their search for a [...]
If you’re actively nurturing your professional relationships, people are going to interact with you and your web properties in a variety of ways. Understanding how people are arriving at your site(s) should play a role in shaping your strategy. Diversifying your traffic sources also helps to insulate you from search engine volatility. It also helps [...]