Gyi Tsakalakis

I recently asked ChatGPT, “What are some of the top personal injury law firms in Chicago?? Actually, first I ask “who are some of the top personal injury lawyers in Chicago?” ChatGPT couldn’t handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That’s […]

If you’re like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don’t get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let’s […]

If you know me, you know my opinions about links and SEO advice from Google. If you don’t, here’s the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google’s SEO advice with several grains of salt. Google has no economic incentive to help your site […]

The best marketing advice I can give you is to be authentic. Of course, you don’t find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I’m writing this, one of the more popular ways to gain the system is to pay for engagement. This […]

The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]

How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that’s not the answer you wanted. But it’s the most honest […]

And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you’re not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]

Referrals aren’t free. Meeting for ☕ or 🥃 Not free. Networking 🍽 Not free. ✈️ for conference Not free. Your ⏱ Not free. Yet when I look at your cost per acquisition reports, all your referral clients are marked $0. 🤔

We used Google Consumer Surveys to ask:If you thought you needed a lawyer, how would you find one? We left the survey response open-ended. That means respondents could type whatever they wanted as a response. We received 5,001 responses. Google aggregates synonymous responses. The top two responses: Google (17.2%) Internet (11.7%) As it was an […]

People who click on your ads don’t always hire you directly. Instead, many legal services consumers begin a client journey that ultimately leads to an offline client retainer, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in […]