If you’ve been following the SEO space for, even a handful of years, you know that there’s this recurring suggestion that “SEO is dead.” In fact, if you go search for “seo is dead” in Google, the results are comical. Despite all of the attempts to kill-off SEO, it still remains one of the most […]
Measuring Digital Legal Marketing
Where to begin… From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200? I’ve been with an agency for the last 5 months and for that price I get 2 or 3 guest posts written and uploaded to other sites, […]
Google Ads Lead Form Extensions for Law Firms
Before hiring you, potential clients want to contact your firm for a variety of reasons. Mostly, they’re looking for answers to questions about their particular situation. Unfortunately, completing an online form on a smartphone can create unnecessary friction for them. Google Ads recently announced the return of lead form extensions. Their purpose is to make […]
Google Local Services Ads for Lawyers
What if there was a way to get your law firm “Google Guaranteed” at the very top of Google SERPs? Now there is. The Google Guarantee badge is available for businesses that pass a Google screening and qualification process through Google Local Services ads. Google Local Services ads are designed to help lawyers connect with […]
Does Lawyer Social Media Marketing Work?
Do we really still need to answer this question? If you haven’t yet downloaded it, go get the Clio Legal Trends Report. At first glance, you might conclude, as some have: The overwhelming majority of legal services consumers don’t use social media to find a lawyer. You’d be wrong. Okay, only about 5% of respondents […]