Do we really still need to answer this question? If you haven’t yet downloaded it, go get the Clio Legal Trends Report. At first glance, you might conclude, as some have: The overwhelming majority of legal services consumers don’t use social media to find a lawyer. You’d be wrong. Okay, only about 5% of respondents […]
Don’t Go Chasing Algorithms, Please Stick to the Strategies & Tactics You’re Used To
Last week, in their infinite wisdom, The Keyword announced that they’re, Understanding searches better than ever before: Last year, we introduced and open-sourced a neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers, or as we call it–BERT, for short. This technology enables anyone to train their own state-of-the-art […]
Should All Law Firm SEO Be Done In-House?
Over at SearchEngineLand, Jessica Bowman recently asked: Should you do 100% of your SEO in-house? You should go read her article. She provides a lot of good recommendations, many or which, have specific applicability to law firms. The question of “in-house” versus “outsourced” law firm SEO frequently crops-up in lawyer communities. For the most part, […]
Personal Injury Lawyer SEO Companies
Personal Injury Lawyer SEO is Competitive At the risk of stating the obvious, personal injury is one of the most competitive search engine optimization (SEO) practice areas. With the potential for big fees, comes fierce competition. It might be time to ask yourself whether your firm’s SEO agency is up to the task. This post will […]
The Best Law Firm SEO Companies
If you came here to see a list of the best law firm SEO companies, let me disappoint you now. If you’re interested in learning how to make informed decision about hiring a law firm SEO agency, stay with me. Why “Best Law Firm SEO Company Lists” Stink I’ve shared some my thoughts on “Top […]