If you want to track the performance of your marketing and advertising campaigns, you should track phone calls to your firm by source. This doesn’t mean asking potential clients, “How did you find us,” during an intake. While that still may be a useful practice, it simply doesn’t provide reliable, granular data on how potential […]
Improve Your Law Firm’s Local Ranking on Google
Disclaimer: This post is pretty long and meanders it’s way to the conclusion that you should get table stakes right and then mostly focus on building relevant local links. It’s also ranty. Reader discretion is advised. You can jump down to Prominence to skip the most banal parts. Yesterday Joy Hawkins, posted this poll on […]
Software ≠ Marketing
I’ve recently been having a lot of conversations about marketing software. Most of us love the idea of software doing more of the heavy-marketing-lifting. From marketing automation triggers to call tracking and routing, there’s little doubt that the right software tools can make our marketing activities more efficient and effective. But it’s important to note […]
Benchmarking Law Firm Local SEO
One misconception I really came across relates to using Google Search Console data to assess a firm’s local pack visibility. Put simply, some folks are misunderstanding local impression share based on Search Console data. Here’s how it happens. First, the local SEO wisely implements URL parameter tracking on the firm’s location pages that are being […]
Which is the better choice for lawyers SEO or PPC?
TL;DR: both, so long as they achieve their objectives. This is actually a terrible question. However, it showed up in an AdWords search query report so someone is wondering. And if one person is wondering, well, more than one person is wondering. So, here are a few things to think about. I deplore questions like […]