I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a “heated discussion” about (a) whether a lawyer should pay someone to run PPC and (b) how a marketing agency should be compensated. Before I dive into this, you should know that I’m both […]
Inquiries > Traffic
Here’s a recent issue that came up in a private Facebook community of agency owners: Analytics Question: We recently lost a client (more accurately, they were 6 months behind in payment, so I took their site down – they subsequently hired a big box firm to rebuild their site and relaunched.) Stupidly, their big box […]
Tracking Your Law Firm’s Calls by Source
If you want to track the performance of your marketing and advertising campaigns, you should track phone calls to your firm by source. This doesn’t mean asking potential clients, “How did you find us,” during an intake. While that still may be a useful practice, it simply doesn’t provide reliable, granular data on how potential […]
Improve Your Law Firm’s Local Ranking on Google
Disclaimer: This post is pretty long and meanders it’s way to the conclusion that you should get table stakes right and then mostly focus on building relevant local links. It’s also ranty. Reader discretion is advised. You can jump down to Prominence to skip the most banal parts. Yesterday Joy Hawkins, posted this poll on […]
Software ≠ Marketing
I’ve recently been having a lot of conversations about marketing software. Most of us love the idea of software doing more of the heavy-marketing-lifting. From marketing automation triggers to call tracking and routing, there’s little doubt that the right software tools can make our marketing activities more efficient and effective. But it’s important to note […]