Do you pay someone to manage your law firm’s AdWords campaigns? No? You might want to consider it. Unless you’re a sophisticated paid search media manager and have the time to devote to properly managing your campaigns, you’re likely wasting money. Yes? Are they following Google’s third-party partner policies? Unfortunately, some online legal marketing agencies […]

Selecting the right SEO company can feel like a daunting task. Many lawyers simply don’t know enough about SEO to make an informed decision. So, inspired by Rand’s recent post, I figured I would share some advice about how I would go about choosing an SEO company if it were my law firm. At the […]

Here’s a conversation I regularly have with lawyers: Me: How does your website traffic look? Lawyer: It’s great, goes up every month. Me: Excellent! So you’re getting a lot of inquiries from potential clients? Lawyer: Wait, you can track that? Website traffic is only valuable if it achieves an objective. Obviously, there are a variety […]

Google’s leaders want to deliver more than just ten blue links. When they can, they want to deliver answers. One way they deliver these answers is through featured snippets. Here are some ways lawyers should think about earning featured snippets. I recently had the opportunity to listen to some very bright minds in digital marketing […]

For many local business search queries, Google serves results that include a combination of AdWords listings, local pack listings, and traditional organic listings. For example, here’s a search on the phrase bankruptcy attorneys: To earn clicks from these searchers, you can: Pay Google for clicks via AdWords Earn clicks from the local pack Earn clicks […]