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Our digital legal marketing insights and analysis.
January 21, 2021
Google Local Services Ads - Lead Generation for Local Law Firms

Google Local Services Ads, which is essentially pay-per-lead lead generation, has been touted as the new hotness in digital advertising. If fact, just go perform a few quick searches on "local services ads for law firms," and you'll quickly see how it's the next most shiniest thing in digital advertising. After all, these ads show […]

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January 15, 2021
Why Are They Bidding on My Name?

One question we hear a lot from lawyers is: Why is my competitor bidding on my name? While there are definitely some instances we've seen where lawyers are actively trying to syphon some of their competitor's brand equity, it's usually a case of "accidental matching." About broad match In my experience, the mostly likely culprit […]

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January 14, 2021
Using Local Falcon to Track Local Law Firm SEO Results

Yesterday, when I posted about Michigan's most visited personal injury website, I received some questions about a few of the screenshots (sorry about the quality of those by the way, was moving too fast). One image that folks seemed particularly interested in was the Local Falcon scan report. Local Falcon is one of my go-to […]

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January 13, 2021
Michigan's Most Visited Personal Injury Website?

Saw this ad on TV the other day: Bold claim. Based on what? If you watch to the end, you'll catch this disclaimer: Based on June-September 2020 website traffic metrics from Google Analytics and data acquired through SEMRush. - The Sam Bernstein Law Firm, PLLC And looking at the SEMRush data for those months, the […]

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January 12, 2021
15 percent of searches Google Sees Every Day Are New

Out of all the mind-blowing Google numbers that I've read as an SEO over the last decade or so, the one that always gets me is that fifteen percent of daily searches are new. Every. Single. Day. It's also worth noting that this number has remained unchanged of the last several years. Whenever I see […]

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January 8, 2021
Conversion Over Traffic

We've been talking about Rankings ≠ Traffic ≠ Inquiries ≠ Clients for about as long as I can remember. And yet, we still regularly run into vendors pitching rankings and traffic. The truth is, most of the time most meaningful gains don't come from "rankings" per se, or even traffic. They come from conversion rate […]

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January 7, 2021
Google Analytics Data Dashboard With Google Data Studio

Lawyers who understand their firm's meaningful data will win the future. One particularly important context for data is how your clients find, contact, and hire you online. For most firms, Google Analytics (GA) is the go-to source for web analytics data. Unfortunately, GA can be a bit overwhelming out-of-the-box. Fortunately, by connecting GA data to […]

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January 6, 2021
Understanding Google My Business Data in Google Search Console

If you (or your agency) isn't using UTM parameters in Google My Business (GMB) URL fields, you should stop reading this post and add them now. The insight that UTMs in GMB provides in Google Search Console (GSC) is undeniable. If you already have UTMs in place, this post is for you. One of the […]

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January 5, 2021
Digital Legal Marketing in 2021

Happy New Year! For many of us, bidding farewell to 2020 couldn't come soon enough. And while the simple flipping of a calendar page won't solve all the issues we faced last year, the new year serves as a milestone for us to reflect, take stock, and plan ahead. In the context of digital legal […]

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April 23, 2020
How to Use Getting to Great Matches in Google Search

Today, Google has announced a new feature: Starting today in the U.S., we’re rolling out a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well. While you can still go through the results to see for yourself if they’re helpful, the message is a […]

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