We’ve been talking about Rankings ≠ Traffic ≠ Inquiries ≠ Clients for about as long as I can remember. And yet, we still regularly run into vendors pitching rankings and traffic. The truth is, most of the time most meaningful gains don’t come from “rankings” per se, or even traffic. They come from conversion rate […]
Google Analytics Data Dashboard With Google Data Studio
Lawyers who understand their firm’s meaningful data will win the future. One particularly important context for data is how your clients find, contact, and hire you online. For most firms, Google Analytics (GA) is the go-to source for web analytics data. Unfortunately, GA can be a bit overwhelming out-of-the-box. Fortunately, by connecting GA data to […]
Understanding Google My Business Data in Google Search Console
If you (or your agency) isn’t using UTM parameters in Google My Business (GMB) URL fields, you should stop reading this post and add them now. The insight that UTMs in GMB provides in Google Search Console (GSC) is undeniable. If you already have UTMs in place, this post is for you. One of the […]
Digital Legal Marketing in 2021
Happy New Year! For many of us, bidding farewell to 2020 couldn’t come soon enough. And while the simple flipping of a calendar page won’t solve all the issues we faced last year, the new year serves as a milestone for us to reflect, take stock, and plan ahead. In the context of digital legal […]
How to Use Getting to Great Matches in Google Search
Today, Google has announced a new feature: Starting today in the U.S., we’re rolling out a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well. While you can still go through the results to see for yourself if they’re helpful, the message is a […]
COVID-19
Clients, Colleagues, Partners, and Friends, During this time of extraordinary uncertainty, precaution, and preparation, I wanted to communicate that we are closely following developments with the global COVID-19 pandemic, and are taking steps to both protect the health and safety of our teammates, as well as, mitigate disruptions and provide continuity and support in delivering […]
Is Law Firm SEO Dead?
If you’ve been following the SEO space for, even a handful of years, you know that there’s this recurring suggestion that “SEO is dead.” In fact, if you go search for “seo is dead” in Google, the results are comical. Despite all of the attempts to kill-off SEO, it still remains one of the most […]
Measuring Digital Legal Marketing
Where to begin… From Facebook Group: For those who have experience with SEO agencies, what work would you expect to be done with a budget of around $1,200? I’ve been with an agency for the last 5 months and for that price I get 2 or 3 guest posts written and uploaded to other sites, […]
Google Ads Lead Form Extensions for Law Firms
Before hiring you, potential clients want to contact your firm for a variety of reasons. Mostly, they’re looking for answers to questions about their particular situation. Unfortunately, completing an online form on a smartphone can create unnecessary friction for them. Google Ads recently announced the return of lead form extensions. Their purpose is to make […]
Google Local Services Ads for Lawyers
What if there was a way to get your law firm “Google Guaranteed” at the very top of Google SERPs? Now there is. The Google Guarantee badge is available for businesses that pass a Google screening and qualification process through Google Local Services ads. Google Local Services ads are designed to help lawyers connect with […]