Our Blog

Our digital legal marketing insights and analysis.
September 16, 2019
Will Google Update Make Lawyer Review Rich Snippets More Helpful?

Today, Google announced plans to introduce algorithmic updates to reviews in rich results. Their stated purpose is to make review rich results more helpful. Review snippet spam has been a big problem for some time. This has been a particularly thorny issue in legal SEO. While I welcome changes that make reviews more helpful and […]

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September 13, 2019
Law Firm SEO Applications of Google Quality Rater Guidelines Update

As reported by Jennifer Slegg at The SEM Post: We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in several areas, namely news content, YMYL and EAT.  This is the first update to the guidelines since the Spring, and Google is definitely focusing on some […]

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September 11, 2019
Dofollow Google's Evolving "nofollow" Links

Yesterday, Google announced two new link attributes: rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. rel="ugc": UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum […]

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September 3, 2019
Local Link Building for Law Firms Works

As I’m writing this, Rand just published Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs over at SparkToro. There are some interesting insights with respect to how SEOs view ranking factors, and more specifically, content and link building. Nonetheless, I stand by my statement: meh, links. In my view, high-quality local law firm link […]

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August 29, 2019
Be Skeptical of Your Law Firm's Google Analytics, Google My Business & Search Console Data

When you see spikes in traffic to your law firm's website as reported by Google Analytics data, I suggest you pause to corroborate the data with other sources. The same is true for Google My Business, and Google Search Console data. Most cases of spikes reported on social media are not actual spikes in qualified […]

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August 28, 2019
Anyone use "Blank" for Law Firm SEO or PPC?

This question came up in the Maximum Lawyer Facebook group the other day. If you're subscribed to our weekly tips, you'll recognize the story. I've been dwelling on it, so I figured I write a bit more here. I see this question all of the time. Unfortunately, there is no shortage of lousy law firm […]

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March 19, 2019
Buyer Beware: Million Dollar Advocates

TL;DR: Million Dollar Advocates is probably a bad way to spend $1500+ (but keep reading to find out why). Million Dollar Advocates I’ve always kind of had this hate/hate relationship with Million Dollar Advocates. Hate is probably a bit strong to describe my relationship with a website I have no connection with, so moving forward […]

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February 13, 2019
6 Ways Legal Writing is Similar to Marketing Writing

I’ve worked in the legal field for 10 years, and I’ve worked directly with lawyers the whole time. I’ve worked for Bar Associations assisting members with their program initiatives and copy editing their long, detailed, complex event descriptions and CLE titles - seriously though, why are CLE titles so long? I’ve worked for a legal […]

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August 29, 2018
Future Proofing Your Site From Google Updates with E-A-T

Earlier this month there were reports of a new Google algorithm update. Referred to as the “Medic Update” by some, it seems to target what Google refers to as Your Money Your Life (YMYL) websites. Even though a large portion of the sites affected by this update are in the medical vertical, hence the name […]

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July 18, 2018
Let’s Get Moving: Updating Your Online Profiles

Moving offices can be a major undertaking for your team or operations department, but it can also affect your local SEO presence and potential clients. Appearing in the local pack is super important, and if your potential clients are googling you during your move - what can you do to make sure you have the […]

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