I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a "heated discussion" about (a) whether a lawyer should pay someone to run PPC and (b) how a marketing agency should be compensated. Before I dive into this, you should know that I'm both […]
Here's a recent issue that came up in a private Facebook community of agency owners: Analytics Question: We recently lost a client (more accurately, they were 6 months behind in payment, so I took their site down - they subsequently hired a big box firm to rebuild their site and relaunched.) Stupidly, their big box […]
If you want to track the performance of your marketing and advertising campaigns, you should track phone calls to your firm by source. This doesn't mean asking potential clients, "How did you find us," during an intake. While that still may be a useful practice, it simply doesn't provide reliable, granular data on how potential […]
I've recently been having a lot of conversations about marketing software. Most of us love the idea of software doing more of the heavy-marketing-lifting. From marketing automation triggers to call tracking and routing, there's little doubt that the right software tools can make our marketing activities more efficient and effective. But it's important to note […]
One misconception I really came across relates to using Google Search Console data to assess a firm's local pack visibility. Put simply, some folks are misunderstanding local impression share based on Search Console data. Here's how it happens. First, the local SEO wisely implements URL parameter tracking on the firm's location pages that are being […]
TL;DR: both, so long as they achieve their objectives. This is actually a terrible question. However, it showed up in an AdWords search query report so someone is wondering. And if one person is wondering, well, more than one person is wondering. So, here are a few things to think about. I deplore questions like […]
Google My Business is a tool that can help lawyers manage their online presence across Google Search and Maps. By verifying and editing your firm's business information, you can help clients find you and tell them about your practice. It might actually be the most important online legal marketing tool. Here's why: It's likely to […]
Do you pay someone to manage your law firm's AdWords campaigns? No? You might want to consider it. Unless you're a sophisticated paid search media manager and have the time to devote to properly managing your campaigns, you're likely wasting money. Yes? Are they following Google's third-party partner policies? Unfortunately, some online legal marketing agencies […]
Selecting the right SEO company can feel like a daunting task. Many lawyers simply don't know enough about SEO to make an informed decision. So, inspired by Rand's recent post, I figured I would share some advice about how I would go about choosing an SEO company if it were my law firm. At the […]
Here's a conversation I regularly have with lawyers: Me: How does your website traffic look? Lawyer: It's great, goes up every month. Me: Excellent! So you're getting a lot of inquiries from potential clients? Lawyer: Wait, you can track that? Website traffic is only valuable if it achieves an objective. Obviously, there are a variety […]
