I’ve worked in the legal field for 10 years, and I’ve worked directly with lawyers the whole time. I’ve worked for Bar Associations assisting members with their program initiatives and copy editing their long, detailed, complex event descriptions and CLE titles - seriously though, why are CLE titles so long? I’ve worked for a legal […]
Earlier this month there were reports of a new Google algorithm update. Referred to as the “Medic Update” by some, it seems to target what Google refers to as Your Money Your Life (YMYL) websites. Even though a large portion of the sites affected by this update are in the medical vertical, hence the name […]
Moving offices can be a major undertaking for your team or operations department, but it can also affect your local SEO presence and potential clients. Appearing in the local pack is super important, and if your potential clients are googling you during your move - what can you do to make sure you have the […]
I recently received an email from a lawyer friend relating to how some lawyers view PPC marketing agencies. Apparently, there was a "heated discussion" about (a) whether a lawyer should pay someone to run PPC and (b) how a marketing agency should be compensated. Before I dive into this, you should know that I'm both […]
Here's a recent issue that came up in a private Facebook community of agency owners: Analytics Question: We recently lost a client (more accurately, they were 6 months behind in payment, so I took their site down - they subsequently hired a big box firm to rebuild their site and relaunched.) Stupidly, their big box […]
If you want to track the performance of your marketing and advertising campaigns, you should track phone calls to your firm by source. This doesn't mean asking potential clients, "How did you find us," during an intake. While that still may be a useful practice, it simply doesn't provide reliable, granular data on how potential […]
I've recently been having a lot of conversations about marketing software. Most of us love the idea of software doing more of the heavy-marketing-lifting. From marketing automation triggers to call tracking and routing, there's little doubt that the right software tools can make our marketing activities more efficient and effective. But it's important to note […]
One misconception I really came across relates to using Google Search Console data to assess a firm's local pack visibility. Put simply, some folks are misunderstanding local impression share based on Search Console data. Here's how it happens. First, the local SEO wisely implements URL parameter tracking on the firm's location pages that are being […]
TL;DR: both, so long as they achieve their objectives. This is actually a terrible question. However, it showed up in an AdWords search query report so someone is wondering. And if one person is wondering, well, more than one person is wondering. So, here are a few things to think about. I deplore questions like […]
Google My Business is a tool that can help lawyers manage their online presence across Google Search and Maps. By verifying and editing your firm's business information, you can help clients find you and tell them about your practice. It might actually be the most important online legal marketing tool. Here's why: It's likely to […]
