We don’t think you should include links to your web designer / marketing vendor in your footer. Many web designers / developers / marketing vendors require their clients to include “credits” in their site footers. There are a variety of reasons that they do this. They might just want to showcase their work. They also […]
Once More on Guaranteed Law Firm SEO Rankings
One. More. Time. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our […]
54 Reasons You Might Need a New Law Firm Website
You might need a new law firm website if: A relative built your website as a favor. Music plays (especially if it’s .midi, this is real). A tiny digital version of you walks onto the page and begins talking. Your pages have pictures of gavels, flags and law books. You use flash. You use Joomla. […]
3 Law Firm Internet Marketing Resolutions
Will this be the year that you break bad internet marketing habits? 1. Resolve to Earn Positive Reviews When people ask me what the most important thing they can do to improve their web presence, I usually answer: earn more positive reviews from clients. No matter how someone hears about you, they expect to be […]
Facebook Professional Services for Law Firms
Search Engine Land recently reported about a new Facebook Professional Services area: Visitors to Professional Services are presented first with a page that has their current location preselected. Searches can be made within that area by typing into a dialog box that serves up business categories like plumbers, dentists, photographers, beauty salons, pharmacies, pizza places […]
Preparing for 2016
The end of the year is a great time for preparing and prognosticating. Unfortunately, this also tends to be an exceptionally busy time of year. This tends to result in a failure by most lawyers to properly plan for the coming year. Don’t be like most lawyers. The first step in preparing for 2016 is […]
Your Money or Your Life (YMYL) Pages
In case you missed it, Google recently release an update to their Search Quality Rating Guidelines. These are the guidelines that they provide to their evaluators who assess the quality of Google’s search results and provide them with feedback. The evaluators base their ratings on these guidelines. While previous versions of the guidelines have been […]
Local Search Ranking Factors 2015 for Lawyers
For people like me, who live search, the annual release of THE Local Search Ranking Factors survey results is a very exciting time (up there with Michigan football season, seriously). I am very proud to be a contributor and also very grateful to Moz’s David Mihm for the substantial work that coordinating this project undoubtedly […]
How Google’s Local Knowledge Panel Might Impact Your Law Firm
You may have noticed that Google has been really shaking things up in their local search results. In this post, we’ll explore some of the things that lawyers and legal marketing folks should be taking into account to earn meaningful attention from potential clients. Let’s take a look at a Google search result for “attorneys […]
Integrated Legal Marketing
(image credit: Rand Fishkin Why SEO That Used to Work, Fails) “I absolutely believe the real integration opportunity, and way [for] most small business owners to blow their competition out of the water, is the intentional blending of online and offline tools and tactics around a single marketing strategy.” – John Jantsch (as cited by […]