Our Blog

Our digital legal marketing insights and analysis.
November 21, 2016
Featured Snippets for Law Firms

Google's leaders want to deliver more than just ten blue links. When they can, they want to deliver answers. One way they deliver these answers is through featured snippets. Here are some ways lawyers should think about earning featured snippets. I recently had the opportunity to listen to some very bright minds in digital marketing […]

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September 12, 2016
Local Search Click-Through Rates

For many local business search queries, Google serves results that include a combination of AdWords listings, local pack listings, and traditional organic listings. For example, here's a search on the phrase bankruptcy attorneys: To earn clicks from these searchers, you can: Pay Google for clicks via AdWords Earn clicks from the local pack Earn clicks […]

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June 27, 2016
On Expensive AdWords Legal Keywords

The most expensive AdWords legal keywords in the US usually aren't as high as reported. Headlines purporting astronomical cost-per-clicks make for great "internet bait." For example, when ClickZ's Chris Lake published their top 100 most expensive U.S. keywords, it generated some decent social buzz and even some links. After all, "$935 for a single click?" […]

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June 22, 2016
Local Search Ads 2.0 for Law firms

Most local search folks have long-anticipated the arrival of paid ads in Google's local pack results. At SMX Advanced (#SMXLocal), Google finally announced that the local pack will be getting AdWords ads. Imprezzio Marketing's illustrious Joy Hawkins spread the news on Twitter: Prepare for the top listing in the 3-pack on Google search to become […]

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June 16, 2016
Legal Web Marketing Priorities

Here are a few website marketing ideas that I'd prioritize today: Speed If your pages don't fully load in around one second, you're losing visitors unnecessarily. If you're not sure whether your pages are too slow, you can find out with: Google Analytics GTmetrix WebPageTest PageSpeed Insights Pingdom Again, you really want to get down […]

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April 10, 2016
Giving Online Legal Services Consumers What They Want

A man who is his own lawyer has a fool for his client. - Proverb When many lawyers hear things like do-it-yourself legal forms, online legal tools and online legal question and answers they immediately cry: Harm! And there's little doubt that legal services consumers, like consumers of other professional services, who rely solely on […]

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April 3, 2016
How to Improve Your Law Firm's Local Ranking on Google

If part of your client development plan includes attracting potential clients on a local level, then you should spend some time understanding how to improve your law firm's local ranking on Google. Local legal search results are delivered to people who search for attorneys and law firm near their location. It's also worth noting that […]

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March 28, 2016
OMG, It's Links!

Last week, during a Q&A, Andrey Lipattsev, Search Quality Senior Strategist at Google, revealed that links & content are the most important ranking signals that Google uses. The SEO part of the web went crazy. Which, for anyone who has ever ranked a website in Google, is hilarious. I get it. The internet SEO news […]

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February 29, 2016
Accelerated Mobile Pages for Lawyers

We've been encouraging you to make your law firm websites freaky fast for years. If you're a lawyer who regularly publishes, blogs or covers various legal news topics, now it's time to consider making them even faster. Last October, Google announced the Accelerated Mobile Pages Project, for a faster, open mobile web: Today, after discussions […]

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February 11, 2016
Web Design Footer Links

We don't think you should include links to your web designer / marketing vendor in your footer. Many web designers / developers / marketing vendors require their clients to include "credits" in their site footers. There are a variety of reasons that they do this. They might just want to showcase their work. They also […]

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