Think people don't trust online reviews? Don't be so sure. Last week, I had the honor of sharing a stage with Nifty Law President Mike Ramsey. Mike is one of a very few people I would trust to market my own law practice online. The image at the top of this post comes from the […]
In the web's transition from strings to things, it won't just be entities that become important, but how these entities interact. Schema actions support is part of the very beginning of understanding these interactions. Schema.org recently announced the addition of actions: Today, we are excited to start the next chapter of schema.org and structured data […]
The time it takes to "get results" from web marketing depends on the type of web marketing we're talking about. Even then, the execution matters. For many of you, this post will spend too many words to state the obvious: Getting clients to your law firm from the web in a profitable and professional way […]
Most lawyers know that referrals are among the best sources of new business. On the other hand, most don't recognize the interplay between referrals, social media and search. In 2 Lawyers, 12 Referrals: The Story Of Brian And Steve, attorney Lee Rosen reminds us that strong referral pipelines are built on lunches, some smiles and […]
As reported by Barry Schwartz at Search Engine Roundtable: Google has quietly added a line to the rich snippets - organizational help document saying they now support "any of its sub-types." For search geeks, this is exciting news. We've been eagerly anticipating additional schema support for some time: Helping Search Engines Understand Your Website Standing […]
People keep trying to convince me that I need to be online because that's where my clients are. I'm not buying it. No one really uses the internet to research their legal issues, ask legal questions and find lawyers. And even if they were, these people don't have money to pay me for my services […]
Love them or hate them, review sites are here to stay. But don't take my word for it: Avvocating 2012 Keynote by Rich Barton from Avvo But you don't have to be Rich Barton to recognize how consumer review sites are changing the way we research products and services. Your potential clients expect to be […]
When you think of personal injury lawyer marketing, what comes to mind? Explosions? Ambulances? Pictures of car accidents? Angry lawyers screaming about how hard they fight? Saul Goodman's website? Look familiar? Statistically speaking, if you're a personal injury lawyer, your website probably bears some resemblance. And while there is a laundry list reasons that you […]
"I used to rank for all sorts of relevant keywords and get tons of traffic from Google. Now my law firm website (or blog) doesn't appear anywhere in search results. What the heck happened?" If your organic search traffic looks like the image above, there are a couple of things that might have happened. First, […]
The future of your law firm's search visibility won't solely be about keywords and links. It will be about how well search engines understand information about you and your business. Back in 2012, Jack Menzel gave us one of the first looks under the hood of the true future of search: The Knowledge Graph is […]
