People keep trying to convince me that I need to be online because that's where my clients are. I'm not buying it. No one really uses the internet to research their legal issues, ask legal questions and find lawyers. And even if they were, these people don't have money to pay me for my services […]
Love them or hate them, review sites are here to stay. But don't take my word for it: Avvocating 2012 Keynote by Rich Barton from Avvo But you don't have to be Rich Barton to recognize how consumer review sites are changing the way we research products and services. Your potential clients expect to be […]
When you think of personal injury lawyer marketing, what comes to mind? Explosions? Ambulances? Pictures of car accidents? Angry lawyers screaming about how hard they fight? Saul Goodman's website? Look familiar? Statistically speaking, if you're a personal injury lawyer, your website probably bears some resemblance. And while there is a laundry list reasons that you […]
"I used to rank for all sorts of relevant keywords and get tons of traffic from Google. Now my law firm website (or blog) doesn't appear anywhere in search results. What the heck happened?" If your organic search traffic looks like the image above, there are a couple of things that might have happened. First, […]
The future of your law firm's search visibility won't solely be about keywords and links. It will be about how well search engines understand information about you and your business. Back in 2012, Jack Menzel gave us one of the first looks under the hood of the true future of search: The Knowledge Graph is […]
Don't walk toward the social media SEO light. Links are still important. Have you heard? Social is the new SEO. Get your pages "tweeted," "liked," and shared and they'll rank prominently in search engines. Even Moz proved it! Seems that there has recently been an uptick in "social media experts" who are peddling this tripe. […]
What is a good 40 yard dash time for your law firm website? A question was recently posed by a smart lawyer on a listserv: Anyone have “industry standards” to compare our own numbers to ?? w/o knowing what a good time in the 40 yrd dash is, any numbers are gibberish to me…. For: […]
In this post you'll learn how to identify pages on your site that fail to earn clicks and what to do about them. If you're an experienced SEO, you probably won't gain much from this post. If you're a lawyer or a law firm marketing manager who "handles the SEO" at your firm, you should […]
Yesterday I wrote that I like to crawl authority sites for external links. Some of you wondered how to do that. There a bunch a of ways to do this. This is one way. What is an authority site? Since we are trying to identify high-quality, authoritative sites for SEO, we turn to Google: Of […]
While every law firm's SEO campaign is slightly different, here are three things I usually do when planning a new campaign. Check Existing Back Links First, I check the client's existing back links. This helps me get a sense of whether or not there might be some "link issues" (i.e. excessive spammy links that could […]
