If part of your legal marketing plan involves earning attention from organic search users, you know that links to your site are like votes for your site. You also know that not all links are created equal. And if you've ever tried to "build links" to your law firm website, you might be asking yourself, […]
Last week, I had the opportunity to share some of my thoughts on creating pages that perform well in search. One of the biggest takeaways that I tried to impress upon lawyers was that they needed to create pages that have real value to their visitors. In this post, I want to elaborate on some […]
At the time of writing, according to (Not Provided) Count, we'll hit 100% (not provided) on 29th November 2013. There's plenty of debate and discussion about what this might mean for Google, users and marketers. I'm more interested in where we go from here. Here are a bunch of great posts addressing the (not provided) […]
Over at Attorney At Work, jackl comments: "I’m curious to know what “keywords with high commercial content” are. Perhaps brand names that are “official” sites like “viagra.com”? Everything I’ve ever heard about Google searches contradicts this presumably biased Google study: that “organic” search rankings are much more important to top the search list for viewer […]
From time to time, we like to filter our traffic to see what kinds of questions visitors are asking in search engines. Here are answers to some recent questions from visitors to our site. How do I get rid of negative reviews of my law firm in search results? If the review isn't genuine, you […]
Have you considered the marketing consequence of your website domain selection? Is the website content and structure properly organized? Is the website's hosting causing issues with search performance (i.e. speed, location, etc)? Are there any technical issues limiting the site's performance in search engine results? Are there additional client development campaigns that might be leveraged […]
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO […]
Links, citations, likes, reviews, mentions, etc, all go into the "math soup" that search engines use to deliver sites in search results. Of course, not all of these algorithmic signals are weighted equally. Nonetheless, we know that the more trusted information that search engines can "find" about your law firm online, generally speaking, the better […]
People hate marketing. A lot of people hate lawyers. Put them together, and just about everyone hates legal marketing. Is it possible to create legal marketing that people actually love? When people think of legal marketing, they tend to think about crappy lawyer TV ads, billboards, websites, etc. And let's face it, for the most […]
What would your internet marketing look like if there weren't any search engines? How would you go about earning the kind of attention that translates into new business? One way to make your web marketing more effective is to act as if there weren't any search engines. Huh? It's true. You see, most people have […]
