Law Firm SEO Website Marketing Checklist

Gyi Tsakalakis
September 5, 2013

  • Have you considered the marketing consequence of your website domain selection?
  • Is the website content and structure properly organized?
  • Is the website's hosting causing issues with search performance (i.e. speed, location, etc)?
  • Are there any technical issues limiting the site's performance in search engine results?
  • Are there additional client development campaigns that might be leveraged to increase search visibility?
  • Is there a process in place for regular additions of quality content to the site?
  • Is there a process in place to identify, measure and optimize for new keyword opportunities for which there is relevant search traffic?
  • Do you have a system for staying on top of the most recent developments in search?
  • Have you considered the role your website will play in terms of word of mouth referrals and testimonials?
  • Are you aware of the unique aspects to marketing a law firm (i.e. ethical issues, reputation considerations, etc)?
  • Have you done the research to understand your specific online competitive landscape (i.e. analysis of competitor websites)?
  • Have you considered other search channels beyond traditional organic results (i.e. local, news, video, discussion, etc)?
  • Have you reviewed your SEO strategies for compliance with search engine webmaster guidelines?
  • Are all the pages of your site easily accessible for both people and search engines?
  • Do each of your pages exist to supply a particular demand for information or do they exist for the sole purpose of catching long tail search traffic?
  • Are your pages easy to access, navigate and read on multiple devices including desktops, laptops, tablets and smartphones?
  • Do your pages load quickly on various devices (quickly meaning between 1 and 3 seconds)?
  • Have you taken advantage of relevant schema markup to maximize your rich snippets in search results (i.e. authorship, reviews, video, etc)?
  • Do you have a system for regularly analyzing your web analytics data to understand how people are using your website?
  • Have you set up goal conversion tracking to measure specific actions that have meaning to your client development efforts?
  • Do you have a system to measure key engagement metrics including people subscribing to content on your site, comments, links and other social interactions?
  • Have you set specific goals for your web marketing activities that have meaning in terms of the growth of your practice?
  • Do you have a system in place for site visitors to provide feedback about your website?
  • Are you regularly testing different elements of your site including design elements, calls to action and other conversion elements?
  • Have you verified your site in both Google and Bing webmaster tools and corrected any issues that those tools are reporting?
  • Are you creating new pages that provide something uniquely valuable that don't exist elsewhere on the web?
  • Have you made it easy and obvious to visitors how they can share your pages with their networks across the web?
  • Have you made sure your business information is accurate and consistent across these 100 sites?
  • If you have a law blog, do you know whether or not is sucks?
Gyi Tsakalakis
Co-Founder of AttorneySync
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