What would your internet marketing look like if there weren't any search engines? How would you go about earning the kind of attention that translates into new business? One way to make your web marketing more effective is to act as if there weren't any search engines. Huh? It's true. You see, most people have […]
It seems pretty straightforward: Rank highly in search engines, people contact you and sometimes hire you. Which leads lawyers to hyper-focus on their rankings. I've previously posted about why spot-checking rankings and obsessing over ranking reports are largely a waste of time. It's not that rankings don't matter. Of course they do. It's just that […]
If you've ever tried to figure out what keywords people are using in search, you've undoubtedly used Google's External Keyword Tool. Well, as you've probably read, Google is killing it: With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool […]
Earlier this month, Google gave webmasters the ability to view manual webspam action in Webmaster Tools. This post discuss what manual webspam action are, how you can see whether you have one and what you can do about it if you do. So, you've been hard at work gaming Google. Maybe you set up a […]
Had a rough year with your SEO? Hopefully it hasn't been as bad as it's been for these law firms. A little context. As is not uncommon for search agencies to do, we track a variety of search engine rankings. While we don't put an emphasis on rank tracking, it can be useful to see […]
Use this Google Analytics shortcut to better understand the effectiveness of your law firm's SEO activities. Let's assume you run a local consumer-facing (PI, criminal, bankruptcy, etc) law practice. Let's further assume that at least some of your business comes from people who use search engines to find lawyers like you. If you're responsible for […]
Most of the links you are building (or paying someone to build) are completely useless in terms of increasing search engine visibility. And some might actually be harming your visibility in search engines. Let's back up. What's a link? Put simply by w3schools: A hyperlink (or link) is a word, group of words, or image […]
If you've searched around for law firm SEO information online, you'll notice that a lot of people are trying to put SEO in a box. And while this might be good marketing for the companies offering these services, looking at search marketing like this is usually destined for failure. Boxed law firm SEO services come […]
Thinking about hiring a law firm SEO consultant? Already paying someone to help with SEO at your law firm? Wondering what they should be doing? Here you go. Reviewing Your Site(s) One of the first things that any SEO should do is perform a thorough review and audit of their client's site(s). They should be […]
"Website, website on my screen, who is the best lawyer you've seen?" If you look at enough law firm websites, you start to realize that many lawyers are having their sites designed and developed for themselves. Which is fine, if the site is to serve as an online shrine of narcissism. They include laundry lists […]
