Stop pretending you're a web designer. Do you have a background in design? Do you have years of experience designing and developing websites for lawyers? For business? For anyone? Stop pretending you do. Stop telling yourself that your sites are "good enough." Stop using crappy stock legal imagery. Stop blending in with all of the […]
Have you "smartphone-optimized" your law firm sites with a responsive design? Read on to learn about responsive design and whether it's the right move for your firm. If you're wondering about the future of how people access the web, simply look around. Do you see all those people with their faces buried in their smartphones […]
We've been getting a lot of great feedback from you. One of the most common things you're asking us is: What's wrong with our website? So, we're proud to announce that we're offering to provide free legal website marketing audits! [button link="/audit/?ref=blog_btn" size="xl" style="tick" bg_color="#1a2099"]Request Your Free Website Audit[/button] We're currently only offering our free […]
Disclaimer: This post is not everything you need to know about social media and search engines. But is about where search engines are headed with regard to verifying the identities of authors. At WSJ, in The Future According To Google’s Eric Schmidt: 7 Points, Tom Gara shares a quote from an interview with Google executive […]
Authority Machine Let's say you're researching something related to a legal matter. As a lawyer, you probably do this all the time. You research case law and statutes. Depending on the task, you might turn to another lawyer you hold in high-esteem. You might refer to a treatise on the subject. You might hire a […]
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page […]
We asked, and you are answering. One question you have is: What keywords should personal injury lawyers target? And the TL;DR answer is: Whichever keywords attract the types of visitors you want. But let's dive a bit deeper. Duh, new clients For the purposes of this post, let's assume that we're talking about trying to […]
Google's Adwords ad platform can be an effective medium through which to advertise legal services. But it can also be a huge waste of time and money. It all depends upon the type of practice you're trying to build, the types of clients you want and your ability to effectively create, manage, analyze and optimize […]
To say that Google's recent announcement of Adwords Enhanced Campaigns has received mixed-reviews would be putting it mildly. As SEER's Aaron Levy explains: AdWords launches Enhanced Campaigns, marking a drastic shift in how AdWords campaigns will be structured and targeted. Enhanced Campaigns’ main focus is targeting searchers not as the user of a single device, […]
Paddy Moogan added a very nice post over at SEOmoz on hitting business goals. And I think there's some applicability for lawyers who are considering investing in web marketing. Paddy invokes Simon Sinek's Start with Why: The basic message is that successful companies know why they exist, and they use this to guide the decisions […]
