Search engines, and more specifically Google, strive to deliver results that are the most relevant for a user's search. And one of the factors that is relevant to a large number of searches is location. Let's use a legal services search example. If a user searches for a law firm, in many instances, they may […]
Sometimes it's tricky to wrap your head around SEO. Part of my job is explaining to lawyers how SEO works, how to measure the effectiveness, and also to set proper expectations about what it's going to take in order to achieve success with SEO in the long term. One of the best analogies I've come […]
Content marketing is a hot buzz-word in marketing on the internet. And at least one reason that content marketing has become so popular is its effectiveness in attracting visitors, shares and links. But as Jon Cooper points out: What content is for websites is a value proposition. It gives people a reason to link. That […]
One of the biggest mistakes that law firms make when launching SEO campaigns is failing to define how they will measure and track the effectiveness of their campaigns. And those that do track "something," too often track the wrong something. How should I track the success of my law firm SEO campaigns? As I have […]
Despite what some folks might have you believe, professional networking online is really very similar to networking offline. When you attend a professional networking event do you: Repeat the same things over and over again? Talk only very specifically about what kind of law you practice? Interrupt conversations between others? Ask people at the event […]
Google recently updated its rich snippets guidelines. Which makes it as good a time as any to talk about how rich snippets and structured data markup will become increasingly important in the future. What are rich snippets? Per Google: Rich snippets are designed to summarize the content of a page in a way that makes […]
Online reviews are a critical component of visibility in local search. David Mihm's 2012 Local Search Ranking Factors report (the bible for up-to-date, local SEO expertise) lists reviews as the 7th most important overall rankings factor out of 90 different ones. Needless to say, it's something all firms have to be paying attention to. However, […]
SEO Nick publisher Nick Eubanks poses the following question: Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet? This is the question that lawyers should be asking themselves when they set out to […]
I read this terrific article yesterday on How To (and not to) Work With A Designer. The article is chock-full of good advice that really hit home for me based on my experience working on web design projects. I would like to share a few of the suggestions that should be top of mind for […]
I admit that I have been guilty of marketing to myself. It's an easy trap to fall into. Now that I realize I've been doing this, it's as if the fog has finally cleared and I'm seeing through a different set of "marketing" eyes.
