If you haven't noticed, competition for Google real estate is fierce. It wasn't all too long ago that search results could be broken into two general categories, organic and paid. Today, with universal search, we know that search results include news, video, map, and socially modified listings. And while all of these should be considered […]
I've run into a handful of attorneys that want nothing to do with having their image or photograph on the firm's website. I'm not sure if the aversion comes from modesty, self-consciousness, or some other reason. The bottom line is that studies show it can be more effective to use photos of real lawyers vs […]
When many people think about search engine optimization, they immediately jump to concepts like using keywords on your web pages, and building links to your website. No don't get me wrong, optimizing your web pages with keywords and acquiring new links are very important to getting found in search engines. But before we jump to […]
I received an email yesterday from a client asking if I would create a new user account for access to their WordPress website. They indicated that an individual needed access in order to perform keyword research for the firm. From the little bit of information I was provided, something wasn't adding up. I didn't understand […]
We spend a lot of time talking about things that lawyers can do to increase their visibility online. From developing web content, to acquiring links, to getting business citations, there are a host of things that legal professionals can do to increase their visibility to their target audiences. However, the things that lawyers do offline, […]
The homepage of your website is likely to be one of the most viewed pages of content. Therefore, your homepage will have a significant impact on several important web analytics metrics including, avg. time on site, number of pages visited, bounce rate, and exit rate. So what should you put on your homepage? It is, […]
Every so often, I'll get a call or email from an attorney asking to explain the metrics he or she found on a "back link" checking website. Most of the time, they found the site by performing a Google search for "back link checker" or "page rank checker". A list of questionable websites appear, most […]
Are you working with a web strategy consultant? Do you know what they should be doing? Do you know what they are actually doing? When it comes to web strategy, for most legal professionals, there is a huge knowledge gap. This is at least part of the reason that terms like "search engine optimizer" or […]
Perhaps it's a result of our early educations, but people love grades, ratings, and scales. And in the world of organic search, for a long time, the benchmark grade for success in Google was PageRank. Which has led many webmasters to obsess over PageRank. But our access to PageRank updates and the skepticism surrounding the […]
Kevin O’Keefe makes a strong case against law firms building custom apps in an article titled, Why Your Law Firm Should Forget About Building An Iphone App. In short, his reasons against custom apps are: Your law firm’s app will never get found or used widely The logic for developing an app for content distribution […]
