One of the most important, yet most neglected, steps in launching a law firm website is planning it with search engine guidelines in mind. There are a variety of simple mistakes that lawyers make in rushing to get their sites live, that can have significantly negative consequences as to how the site performs in search […]
Rankings don't necessarily translate to traffic, which doesn't necessarily translate to inquiries, which don't necessarily translate into new clients. And this may seem obvious to you. However, when lawyers begin to "investigate" internet marketing for their law firms, it often goes something like this:
Whoa. We haven't posted on the AttorneySync Blog since February 29? It's truly time for us to get back on track. For those of you who subscribe to the AttorneySync Blog, our apologies, and hopefully our thanks for not pruning us from your feed readers. I won't waste your time with all the details, but […]
I've had this question asked of me several times recently. Usually, a potential client wants to know because they are interested in comparing "apples to apples" with other SEO quotes they've received. There are a number of SEO companies out there that design and sell SEO packages based on optimizing your site for a set […]
I recently read an interesting book discussing the changes in the world of digital marketing agencies. In the book, the author talks about the concept of builders vs. drivers. This concept struck a chord with me and I think it's worth sharing. It's important when your firm is getting involved in a search marketing campaign […]
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in Solely Social or Used to Promote?, they demonstrate a fundamental lack of understanding about how we communicate. You see, the Florida Bar would prefer to […]
I think we've reached an inflection point where the concept of SEO has spread to the mainstream legal community. Firms that were resisting getting on board in the past now realize they need to allocate more resources towards their SEO strategy. There are certainly a large number of firms that have been actively involved in […]
Over at SearchEngineLand, Tom Schmitz gives us his SEO Playbook for 2012: During 2011 the conservative attitude toward code crossed chasm to apply to content. For years, websites churned-out poorly written, generic articles in the name of long-tail keyword optimization. It worked so well some people turned crappy content into startups. Now, thanks to Panda, […]
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer "word of mouth referrals." Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client's friends or family needs a lawyer, the client is motivated to refer people they know to […]
When it comes to attracting links to your law firm website, there is a lot of misinformation on the web. In this video, Google's Head of Webspam, Matt Cutts, explains whether multiple links from one page to another page count in Google's ranking algorithm. As Matt states, the larger point is here is that if […]
