There is no question that mobile usage is on the rise in a big way. Law firms are starting to get inundated with companies ready to sell them everything from mobile versions of their current websites to custom apps created just for the firm. There is absolutely, no doubt in my mind that a good […]
So you know you need to acquire links, but you're having a difficult time of coming up with ideas about where to get links. Here's one, check out your State Bar's website. Many State Bars offer members advertising opportunities on their websites. And many of these opportunities include links. Here is an example from the […]
I was speaking with a personal injury lawyer the other day about his search marketing campaign. The lawyer practices in a very large, extremely competitive market for personal injury. He explained to me that he wasn't getting a lot of results with his current efforts. He had hired a company and was spending approximately $400 […]
Bored with the usual top-level domains (TLD)? Got $185,000 burning a hole in your pocket? Maybe sponsoring a .law domain is for you. As reported by Law.com's David Snow: At its annual meeting in Singapore on June 20, the Internet Corporation for Assigned Names and Numbers (ICANN) is expected to approve the final version of […]
People love looking at pictures of other people. Our brains seem to be hardwired to respond when we see a photo of a face. In the article Your Attention Is Riveted By Pictures of People, Susan Weinschenk discusses the effects photos of people have on us: We start young — With some creative experiments it has […]
If you have a law firm website you are using to drive in new leads and revenue, it's important to make sure you are maximizing conversion on the site. In other words, you need your visitors to call, email, request a free guide download, etc. The best way to do this is to make sure […]
Many lawyers feel overwhelmed when they first dive into using Google Analytics....and with good reason. The amount of information, data, charts, reports, etc. is staggering. If you don't know how to parse out the data that matters, you can get lost in a sea of numbers. While there are many uses for Google Analytics depending […]
Over at SearchEngineLand, John Lincoln provides some insight about search users and blocked results: We all know there have been a ton of updates to Google as of late. Many of these updates will affect search engine optimization as we know it. In particular, Google is now displaying an option to block results from certain […]
If you have ever spent any time trying to gain links to your law firm website, you know the process is tedious. Even worse, most traditional link building tactics are vastly inefficient. And yet, we know that acquiring more links is critical to gaining organic search positions. Here is another approach to getting links from […]
Increasingly, the line between using Facebook for personal purposes and business is getting blurred. Perhaps you initially started your Facebook account to socialize with friends and family but now you receive and solicit friend requests from business associates, vendors, other attorneys, etc. It's important that you understand how to setup friend lists to segment the […]
