The homepage of your website is likely to be one of the most viewed pages of content. Therefore, your homepage will have a significant impact on several important web analytics metrics including, avg. time on site, number of pages visited, bounce rate, and exit rate. So what should you put on your homepage? It is, […]
Every so often, I'll get a call or email from an attorney asking to explain the metrics he or she found on a "back link" checking website. Most of the time, they found the site by performing a Google search for "back link checker" or "page rank checker". A list of questionable websites appear, most […]
Are you working with a web strategy consultant? Do you know what they should be doing? Do you know what they are actually doing? When it comes to web strategy, for most legal professionals, there is a huge knowledge gap. This is at least part of the reason that terms like "search engine optimizer" or […]
Perhaps it's a result of our early educations, but people love grades, ratings, and scales. And in the world of organic search, for a long time, the benchmark grade for success in Google was PageRank. Which has led many webmasters to obsess over PageRank. But our access to PageRank updates and the skepticism surrounding the […]
Kevin O’Keefe makes a strong case against law firms building custom apps in an article titled, Why Your Law Firm Should Forget About Building An Iphone App. In short, his reasons against custom apps are: Your law firm’s app will never get found or used widely The logic for developing an app for content distribution […]
If you're an attorney using WordPress for your website or blog, which by the way, I recommend, you will need to consider which plugins make sense for you. At the time of posting, the WordPress Plugin directory holds 15,481 PLUGINS which, while providing extensive additional functionality to wordpress, can also be very overwhelming. Here are […]
One of my favorite places to get inspiration for new blog posts is from our organic search traffic. Recently, one of our visitors landed on AttorneySync for the search "how long does it take to get google rankings." And like most other things, the answer is that it depends. Let's assume your register a new […]
I've talked to several lawyers recently who have asked me how to go about automating their social media accounts. For instance, they want all firm news and blog posts to automatically tweet via their Twitter accounts. They want the same posts to automatically post to their firm's Facebook pages or personal profiles. They want everything […]
As more and more businesses understand the basics about marketing via search engines, it's no surprise that there is more discussion of Google PageRank. Unfortunately, most people continue to put way to much emphasis on the importance of PageRank. In Beyond PageRank: Graduating to actionable metrics, Webmaster Trends Analyst, Susan Moskwa, suggests that PageRank isn't […]
One of the biggest mistakes lawyers make with their marketing is a failure to measure the results. With a free program such as Google Analytics, you can understand how visitors are interacting with your website, where they are coming from, what they are searching for to get there, how many leads your site is generating, […]
