So you invest quite a bit of time, money, and resources into driving targeted traffic to your website. But what types of things are you doing to encourage conversion once a visitor arrives? Creating effective calls to action requires more than throwing up a phone number and a "contact us" menu selection. Here are 5 […]
Creating great content for your law firm's website is one of the cornerstones to success with your online marketing. Content helps establish your credibility, develops your online reputation, attracts incoming links which help build authority for your website, allows people performing research to find you online, helps develop trust with your site visitors, encourages conversion, […]
Getting links from online legal publications can have a very powerful impact on your visibility and credibility online. But attracting links from these publications can sometimes be quite difficult. While there is no doubt that the quality and newsworthiness of your piece is critical, you should also think about how and who you are going […]
Choosing a domain name is an important decision when setting up your website. The domain you choose has far-reaching implications extending from your visibility in search results to your use of the domain in offline advertising and marketing. Unlike in the offline, brick-and-mortar world, websites don't offer any visual cues about what exactly they are […]
In light of this recent South Carolina attorney disciplinary matter, it's worth taking a moment to think about the intersection of practicing law, marketing, ethics, and the Internet. Lawyers are different. They are bound by rules of professional responsibility. They provide an extremely important function in our society. However, like other professionals, they have a […]
Answer: Ask Google. Google provides a lot of great resources on its website and blogs about how to build a high-quality website that will perform well in its search results. And, since the Panda Update, they have really expanded their informational areas to include more helpful resources for webmasters. In a recent blog post on […]
I read a lot of articles on law firm websites and blogs. One thing that I notice is consistently lacking on many legal blog entries is the effective use of titles and headings within the posts. Titles are an important component because they help break up and provide better context for the article. Read this […]
As we discussed with linking domain diversity, diversity is also important to think about when it comes to traffic sources. Relying too heavily solely on search engines for your traffic can lead to huge vulnerabilities when search engines make changes. As SEOmoz'a Rand Fishkin explains traffic source diversity is essential for successful seo: Search engines […]
I talk to lawyers on a daily basis about marketing a law firm online. What is interesting is that for all the various complexities and unique considerations that arise for each individual firm, the same misconceptions about SEO and rankings appear time and again. It's All About The Rankings The problem is two-fold. The first […]
I'm one of those SEOs who believes that if you want to understand "how Google works" you should just ask Google. Ok, maybe it's not quite that simple (Google can be vague and even misleading), nonetheless, I think they are motivated to share some true SEO guidelines because it ultimately helps webmasters tell Google what […]
