If you've spent any time researching online marketing than you've heard the old adage "Content is King". You've also probably heard, "Just write great content and everything else will take care of itself." If only it were that easy. I agree that writing great content is a core component of any online marketing strategy. As […]
Distilled's Kate Morris reviews a year of changes in SEO at SEOmoz. Here is what Kate takes away from the last 365 days: Put Users First - plain and simple, if you keep them in focus you won't go wrong by Google or Bing. Don't Sweat the Small Stuff - Small changes in ranking, site […]
Properly marketing a law firm online is a lot of work. It takes time, money, and resources to build a presence that delivers phone calls and requests. I am amazed when I hear stories about law firms investing resources to get website visitors, who request to speak with the firm......and then don't bother to have […]
Blog comments are a much debated issue. More and more legal blogs that I see on some of the major blog networks don't even have commenting systems enabled on their blogs. Others, that have comments enabled, either don't publish any comments at all, or don't respond to comments on their blog. This is a huge […]
There are two concepts that are critical to an law firm Internet marketing campaign: relevance and popularity. The reason that these concepts are so important is that search engines use them in order to organize information on the web. In a nutshell, web page popularity might be what you would expect. It's a measure of […]
We are big fans of WordPress here at AttorneySync. We recommend WordPress for our law firm clients and use it on our own sites (including this one). Most websites and blogs we work with require the use of a contact form, and we typically use the free plugin Contact Form 7. WordPress is one of […]
In light of Google's recent "Farmer's Update", farming themes have been running rampant throughout the online marketing community. So I figure, what's one more. If you've ever spent any time online (or even using email), someone has probably told you that you need links to your website in order to "rank better in google." Next, […]
As much as we advise legal professionals not to obsess over their "google rankings", it still remains one of the most frequent questions that we get. So, what does it take to be #1? To a large extent, the answer depends on your competition. You see, each search query varies in terms of competition. For […]
As the world becomes more connected, the value of trust, authenticity, and credibility is rising sharply. But who can you trust? A recent Travelzoo study in the UK seems to indicate that 81% of vacation planners base choice of hotel on web reviews. However, it's been very well-known, for quite some time, that a significant […]
I created the video above using Animoto, a service I recommend and discuss below. The Difficulty In Creating Online Video Incorporating online video into your law firm's web marketing strategy is a great way to connect with potential clients. Videos can be a very effective part of a good web marketing strategy. However, it is […]
