Our Blog

Our digital legal marketing insights and analysis.
January 19, 2011
Teaching Is The New Marketing

I've been reading a book called Rework by the founders of 37Signals (creators of Basecamp an online project management software).  They have a refreshing view and approach to running a small business. In one section of the book the authors discuss the concept of out-teaching the competition.  The idea is that through education-based marketing, you can […]

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January 18, 2011
Law Firm Website Content

Where do you get law firm website content? Everywhere you look online, people are talking about 2011 being the year of website content. Content is like fuel for your website's performance in search engines. If your site is not updated frequently it will become stagnant and search engines both users and search engines will visit […]

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January 11, 2011
Social Media Signals Merge with traditional SEO factors

While there is little question that social signals influence search, specifically how social media signals will impact traditional seo factors is still largely in flux.

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January 7, 2011
Be Careful Who You Work With: A Google Maps Horror Story

One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync.  The company had been working with our client for 6 months or so prior to the start of our relationship. According to the firm, the results from the local campaign hadn't been very […]

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January 6, 2011
Make Sure You Know Who You're Working With

I recently spoke with an attorney that is using a well known legal marketing firm. The campaign has been successful for him thus far but he was looking for some additional help. In his words, they got him to the playoffs and now he wants to win the big one. Since his contract is going […]

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January 4, 2011
Law Firm Testimonials And Law Firm SEO

Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews?

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January 3, 2011
AttorneySync Lawyer Marketing Blog Most Viewed 2010

Happy New Year! There's something about the new year that prompts many bloggers to take stock of their previous year's content. Whether it's to analyze the popularity of one's previous year's topics or just to get a general sense of what readers liked, doing the most viewed of the previous year is a popular subject […]

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December 30, 2010
The Power Of Blogging Frequently

photo © 2008 Daniel Henríquez | more info (via: Wylio) The topic of adding content and articles to a law firm's website comes up often when I'm talking to lawyers about web strategy. Many firms understand the need to get better rankings, of building links to their sites, and of having professional looking sites that […]

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December 29, 2010
The Humanization Of Your Law Firm

I came across this really interesting video called "The Thank You Economy: How Business Must Adapt To Social Media". (Advisory, some explicit language in video) The talk brought up some really fascinating points about the way we market our services and the changes that are happening as we speak.

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December 28, 2010
5 Law Firm Web Design Mistakes To Avoid

With all the law firm web design options out there, it can be easy to get overwhelmed. While you want to choose a law firm web design solution that is effective, you probably don't want to spend the next 10 years paying for your law firm website. Here are 5 of the most common law […]

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