So you've figured out the importance of local seo for your law firm. You've claimed your Google Places, Yahoo Local, Bing Local, BOTW, and Hot Frog profiles. But now you're seeing a problem. You're seeing duplicate listings or listings that contain the incorrect information for your firm. You're asking yourself how do I correct this […]
I stumbled across a very interesting video from Dan Ariely about the perception of how much we should pay someone for their services: Dan discusses in the video that he spoke with a locksmith who indicated that he was compensated more, with less complaining, when it took him longer to complete his job. When the […]
In working with attorneys in developing their web strategies, there can be many challenges. Bridging the general search marketing knowledge gap, encouraging time for content development, and helping them understand the specific strategies that will make the most sense for them. However, there is very little more frustrating than working with a website that requires […]
As reported by Larry Bodine on Law Marketing Portal, in a very thorough analysis of a judge's use of social media, the Supreme Court of Ohio's disciplinary board has issued an advisory opinion outlining some of the ethical implications involved. To comply with Jud. Cond. Rule 1.2., a judge must maintain dignity in every comment, […]
As the web becomes more and more flooded with noise, distilling great information gets more and more difficult. Since Google's Place Search update, the volume of noise on local seo has been cranked way up. Here are five people that I recommend you check out for great local search marketing information. David Mihm 1919 NW […]
Google recently released a video discussing how they rank local businesses as well as introducing some of their new local products including Hotpot, Boost, and Tags. The video does a nice job of explaining some of the factors they use to determine who shows up in the local results and why: As usual, Google doesn't […]
Per usual, very important stuff from Rand Fishkin in Google + Bing Confirm that Twitter/Facebook Influence SEO: As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may […]
Over the weekend, the New York Times published a story entitled A Bully Finds a Pulpit on the Web. The piece is a story about a woman who purchased eye glasses from a merchant she found in the organic section of Google's search results. The gist is that the merchant's strategy was to berate and […]
With 500 million users and growing, Facebook is a hotbed of information on professionals. A new service, Stik, aims to help users find recommendations of service professionals through your network of Facebook friends. Stik helps connect you with service professionals who are friends of your friends on Facebook. If you were to search for a […]
I got up early today and started to crank out some work. I was motivated because today was a day I didn't have to speak with co-workers or talk to our clients. I could sit down and just get some stuff done. I came across a great talk by Jason Fried, the co-founder of 37Signals […]
