I've had a few clients recently ask about incorporating online video into their web marketing strategy. Videos can be a very effective part of a good web marketing strategy, but you will need to keep a couple of things in mind as you produce and market them. I thought it would be beneficial to share […]
In Moving blogs onto law firm website is misguided approach for large firm SEO, Kevin O'Keefe shares his experiences and advice on maintaining separate domains for your law firm website and your legal blog: LexBlog is getting inquires from large law firms asking if it would be worthwhile to move their blogs from being independent […]
In November 2009, the American Bar Association put together its Law Firm Marketing Strategies Conference. The conference featured AboveTheLaw founder David Lat, and included interviews and presentations by several law firm marketing professionals including: Mark Britton, Founder and Chief Executive Officer, Avvo, Inc. Micah Buchdahl, President, HTMLawyers, Inc. Trevor Delaney, Personal Finance Editor, The Associated Press Jamie Diaferia, […]
Thanks to Barry Schwartz at SearchEngineLand for his, Key Takeaways From Google’s Matt Cutts Talk At PubCon. Here is my take on some of these issues: Google knows there has been more web spam in the search results and it is due to moving web spam resources to other projects. Those resources are coming back […]
photo © 2008 Desi | more info(via: Wylio) Utilizing images in your blog posts is a great way to engage readers and spice up your articles. However, tracking down photos that are designated as Creative Commons can be tedious. I often use Flickr and perform advanced searches so that I only search within Creative Commons-licensed […]
I was recently fortunate enough to come across Mark Fletcher's 15 Startup Commandments. At least some of these guidelines are also helpful to planning, managing, and marketing a law practice. Here are 13 Law Firm Commandments: Your practice idea isn’t new. Pick a niche practice; at least 50 other lawyers have thought of it. Get […]
Whether you are trying to decide whether you need outside help, are in the process of interviewing consultants, or have already retained a web strategy professional, asking some informed questions can make a big difference in your online success. Here are some basic questions that can make a big difference: Can you provide examples of […]
For those of you non-football fans out there, Randy Moss, a star wide receiver in the NFL, was recently released by the Minnesota Vikings a team that traded a draft pick to acquire the receiver only a month earlier. While there were a number of reasons for his release from the team, one situation that […]
More and more legal services consumers are looking for law firm online. Whether it’s for help with their criminal defense or advice on financial debt issues, people are turning to the web to find local law firms. When people begin searching for something in their area, they tend to do multiple searches. They might search […]
In August of this year, the ABA Standing Committe On Ethics And Professional Responsibility released Formal Opinion 10-457 on Lawyer Websites. While following the guidelines of the opinion may not make you completely compliant with your state bar's rules on law firm websites, it does provide some excellent guidance of what you should be considering […]
