I came across an interesting article discussing the filters people use when they first arrive at a website. The article discussed a study performed by Elizabeth Sillence. The study researched how people react to and trust (or mistrust) health websites. When analyzing what people look for in order to establish trust, the article broke it […]
I have conversations with lawyers on a daily basis about their online marketing efforts and lead generation. When the discussion comes around to what law firms are doing to have success with their online marketing, I talk about 3 main components. Keep in mind, these 3 components are not the specific strategies being implemented. Rather […]
The web is big. Really big. And it's getting much bigger, much faster, than ever before. And finding anything worth reading online is getting more and more difficult. And while the googlers valiantly battle back the onslaught with math, there are other ways to sort through the mess. For example, people. Karin Conroy of Lawyerist […]
People are interesting creatures. If you were to ask, most people will tell you that they aren't easily influenced by others. The truth is that they are. You may have heard about mob mentality, the phenomena of large numbers of people behaving in the same way at the same time. There have been numerous studies […]
Over at SEOmoz, some early results from the 2011 Search Ranking Factors survey are in. The results came from two sources, a survey of leading SEO professionals and correlation analysis of Google results. I strongly encourage you to check out Rand's slide deck. So, what do SEOs believe will happen with Google's use of ranking […]
If you've spent any time researching online marketing than you've heard the old adage "Content is King". You've also probably heard, "Just write great content and everything else will take care of itself." If only it were that easy. I agree that writing great content is a core component of any online marketing strategy. As […]
Distilled's Kate Morris reviews a year of changes in SEO at SEOmoz. Here is what Kate takes away from the last 365 days: Put Users First - plain and simple, if you keep them in focus you won't go wrong by Google or Bing. Don't Sweat the Small Stuff - Small changes in ranking, site […]
Properly marketing a law firm online is a lot of work. It takes time, money, and resources to build a presence that delivers phone calls and requests. I am amazed when I hear stories about law firms investing resources to get website visitors, who request to speak with the firm......and then don't bother to have […]
Blog comments are a much debated issue. More and more legal blogs that I see on some of the major blog networks don't even have commenting systems enabled on their blogs. Others, that have comments enabled, either don't publish any comments at all, or don't respond to comments on their blog. This is a huge […]
There are two concepts that are critical to an law firm Internet marketing campaign: relevance and popularity. The reason that these concepts are so important is that search engines use them in order to organize information on the web. In a nutshell, web page popularity might be what you would expect. It's a measure of […]
