As you probably know, content is one of the most important components to effectively marketing your law firm online. However, merely "writing great content" and hoping to gain visibility within search engines, is not a complete web marketing campaign. The other half of the equation is getting your content in front of an audience that […]
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what's going on in the world of search engine marketing, you likely have heard something about Google's Recent Panda-Farmers-Content Update: Many of the changes we make are so subtle that very few people notice […]
While people go online for a variety reasons, at one time or another, most people will probably use the Internet to solve a problem. In fact, aside from consuming news & stalking your friends on facebook, I would venture to guess that some form of problem-solving is probably contributes to a great deal of Internet […]
Remember this? Tommy: Let's think about this for a sec, Ted. Why would somebody put a guarantee on a box? Hmmm, very interesting. Ted Nelson, Customer: Go on, I'm listening. Tommy: Here's the way I see it, Ted. Guy puts a fancy guarantee on a box 'cause he wants you to feel all warm and […]
While I have consistently tried to communicate that obsessing on rankings for any particular search phrase is not a strategy for online marketing success, may many legal professionals insist in tracking their search positions on a daily basis. Unfortunately, this leads them to freak out when they see minor fluctuations in their search positions. The […]
I think most solos and small business owners feel the same pain. You've got more things to do than time to do them. Sometimes it's almost paralyzing. Projects and to-do lists grow to the point that work either becomes inefficient, sloppy, or worse yet important projects or tasks get ignored completely. It doesn't have to […]
Did you know that the average reading level in the United States is Grade 8? Here are a few more interesting facts: Two magazines with the largest circulations in the world, TV Guide and Readers Digest, are written at the 9th-grade reading level. The newspaper with the largest circulation in the world, the Sun, is […]
I always liked the phrase "Shooting ahead of the duck". It's the idea of anticipating where the market is going. Just because something worked in the past, or more importantly might still be somewhat effective today, doesn't mean you should bet your future on it. I know there are still plenty of lawyers out there […]
It's common knowledge amongst bloggers that crafting an interesting, catchy headline can help to increase the click-throughs and readership of your article. It's also well known that incorporating photos into your posts is a great way to grab your reader's attention (If this wasn't well-known to you then it is now). But there is […]
We are frequently asked by lawyers how they should go about determining which keywords to target as part of their search marketing efforts. Here are some simple tips to help you decide how to develop an effective keyword strategy. The first step is to brainstorm. Think about how your potential clients would try to find […]
