Our Blog

Our digital legal marketing insights and analysis.
April 28, 2011
Your Law Firm, Inbound Marketing, & SEO

I spend a lot of time trying to explain to lawyers that the Internet is much more than another advertising platform. I also spend a great deal of time trying to undo the damage that has been done by unscrupulous and irresponsible law firm SEO consulting agencies. So, here's another attempt to explain inbound marketing, […]

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April 28, 2011
Think About Your Message

Marketing a law firm is a lot of work. Often times, there are so many details to address that by the time a lawyer gets down to writing a page of content, creating an email template, or thinking about the messaging on the firm's website words just get thrown up on the page. It's a […]

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April 20, 2011
3 Crucial Facebook Security Adjustments Lawyers Should Consider

The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, […]

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April 19, 2011
Automate Repetitive Tasks

I am always looking for ways to make my day more efficient. Since I can't add more hours into the day, it's necessary to take a look at how I'm spending my time. One of the things I try to do is figure out if a task I'm doing is something that is repetitive. If […]

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April 18, 2011
Socialize Your Synergy And Be An Action Item Ninja

Thank you John Jantsch for the buzzword killing contest, The Business Buzzwords My Readers Want Killed Most: It all started innocently enough, like these things mostly do. I went on a bit of a rant about the use of the word “synergy” and the next thing I knew, readers were blowing off pent up steam […]

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April 18, 2011
What Do People Look For To Trust Your Website?

I came across an interesting article discussing the filters people use when they first arrive at a website.  The article discussed a study performed by Elizabeth Sillence.  The study researched how people react to and trust (or mistrust) health websites.  When analyzing what people look for in order to establish trust, the article broke it […]

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April 14, 2011
3 Components For Success With Internet Leads

I have conversations with lawyers on a daily basis about their online marketing efforts and lead generation. When the discussion comes around to what law firms are doing to have success with their online marketing, I talk about 3 main components. Keep in mind, these 3 components are not the specific strategies being implemented. Rather […]

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April 14, 2011
Find, Group, Organize and Share the Best and Most Relevant Content on a Specific Issue Online

The web is big. Really big. And it's getting much bigger, much faster, than ever before. And finding anything worth reading online is getting more and more difficult. And while the googlers valiantly battle back the onslaught with math, there are other ways to sort through the mess. For example, people. Karin Conroy of Lawyerist […]

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April 8, 2011
When People Aren't Sure What To Do They Look For Social Validation

People are interesting creatures. If you were to ask, most people will tell you that they aren't easily influenced by others. The truth is that they are. You may have heard about mob mentality, the phenomena of large numbers of people behaving in the same way at the same time. There have been numerous studies […]

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April 6, 2011
A Glimpse At A Possible SEO Future

Over at SEOmoz, some early results from the 2011 Search Ranking Factors survey are in. The results came from two sources, a survey of leading SEO professionals and correlation analysis of Google results. I strongly encourage you to check out Rand's slide deck. So, what do SEOs believe will happen with Google's use of ranking […]

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