If you have a law firm website you are using to drive in new leads and revenue, it's important to make sure you are maximizing conversion on the site. In other words, you need your visitors to call, email, request a free guide download, etc. The best way to do this is to make sure […]
Many lawyers feel overwhelmed when they first dive into using Google Analytics....and with good reason. The amount of information, data, charts, reports, etc. is staggering. If you don't know how to parse out the data that matters, you can get lost in a sea of numbers. While there are many uses for Google Analytics depending […]
Over at SearchEngineLand, John Lincoln provides some insight about search users and blocked results: We all know there have been a ton of updates to Google as of late. Many of these updates will affect search engine optimization as we know it. In particular, Google is now displaying an option to block results from certain […]
If you have ever spent any time trying to gain links to your law firm website, you know the process is tedious. Even worse, most traditional link building tactics are vastly inefficient. And yet, we know that acquiring more links is critical to gaining organic search positions. Here is another approach to getting links from […]
Increasingly, the line between using Facebook for personal purposes and business is getting blurred. Perhaps you initially started your Facebook account to socialize with friends and family but now you receive and solicit friend requests from business associates, vendors, other attorneys, etc. It's important that you understand how to setup friend lists to segment the […]
So you invest quite a bit of time, money, and resources into driving targeted traffic to your website. But what types of things are you doing to encourage conversion once a visitor arrives? Creating effective calls to action requires more than throwing up a phone number and a "contact us" menu selection. Here are 5 […]
Creating great content for your law firm's website is one of the cornerstones to success with your online marketing. Content helps establish your credibility, develops your online reputation, attracts incoming links which help build authority for your website, allows people performing research to find you online, helps develop trust with your site visitors, encourages conversion, […]
Getting links from online legal publications can have a very powerful impact on your visibility and credibility online. But attracting links from these publications can sometimes be quite difficult. While there is no doubt that the quality and newsworthiness of your piece is critical, you should also think about how and who you are going […]
Choosing a domain name is an important decision when setting up your website. The domain you choose has far-reaching implications extending from your visibility in search results to your use of the domain in offline advertising and marketing. Unlike in the offline, brick-and-mortar world, websites don't offer any visual cues about what exactly they are […]
In light of this recent South Carolina attorney disciplinary matter, it's worth taking a moment to think about the intersection of practicing law, marketing, ethics, and the Internet. Lawyers are different. They are bound by rules of professional responsibility. They provide an extremely important function in our society. However, like other professionals, they have a […]
